Senior Manager, Next Best Offer - $86,000 - $160,000 A Year (Winnipeg)

Senior Manager, Next Best Offer - $86,000 - $160,000 A Year (Winnipeg)

11 Sep
|
BMO Groupe financier
|
Winnipeg

11 Sep

BMO Groupe financier

Winnipeg

Date limite pour présenter sa candidature :06/18/2026Adresse :33 Dundas Street WestGroupe de famille d'emploi :Analyses des données et communication de l'informationThis is a hybrid role requiring a minimum of 3 days in the Toronto officeResponsibility & Accountabilities:Bridge Business Strategy to Decisioning ExecutionAct as the business‑lead on project that advances our capabilities to deliver ecosystem that enhances marketing effectiveness across all channels, including emerging channelsAct as key connector across MarTech teams; Data & Analytics,ML/AIdecisioning teams, Technology and Marketing OperationsHelp evolve capabilities such as: Real‑time signals and intent capture, Rules‑based + AI‑driven decisioning frameworksContribute to the design and evolution of customer decisioning processes, including: Trigger identification, Offer and action prioritization, Contact and engagement policiesWork closely with marketing operations and technology teams to operationalize decision logic within execution platformsAdvocate for closed‑loop measurement and continuous optimizationEnable Personalized Customer ExperiencesSupport delivery of more contextual, relevant interactionsEnsure alignment between customer signals, decisioning logic, and channel executionContribute to improving consistency of personalization across touchpointsSupport Measurement and OptimizationPartner with analytics teams to track and interpret performanceSupport test‑and‑learn initiatives to improve engagement outcomes and measure impact of NBO/NBAUse insights to refine targeting and prioritization approachesCollaborate and InfluenceWork cross‑functionally to align priorities across multiple teamsCommunicate complex concepts in a transparent, business‑friendly wayContribute to evolving customer decisioning practices and ways of workingQualificationsExperience:6‑10+ years in marketing strategy, CRM, customer optimization, or MarTechStrong experience in financial services or highly regulated industriesProven experience working across: Business teams (Product, Sales, Channels), Technology / MarTech platforms, Data science / analytics teamsCore Skills:Deep understanding of:Next Best Action / Offer frameworksCustomer lifecycle marketing and omni‑channel engagementDecisioning logic (rules + AI models)Experience with platforms such as:Salesforce Marketing Cloud, AdobeOr similar Campaign management / decisioning tools (e.G., Pega, custom engines)Strong ability to translate between business requirements and technical implementation, Leadership & Collaboration, Analytical & Strategic Skills, Ability to define value drivers and build business caseNice to have:Exposure to Next Best Action / Offer concepts or decisioning frameworksFamiliarity with AI/ML‑driven marketing or personalization approaches, identity resolution and consent driven marketingExperience supporting Champion/Challenger or Optimization ProgramsExperience integrating decisioning with Digital Asset Management (DAM) and content systemSalaire : $86,000.00 - $160,000.00Type de rémunération : SalaireCe qui précède représente la fourchette et le type de rémunération de BMO Groupe financier.



Les salaires varieront en fonction de facteurs comme l’emplacement, les compétences, l’expérience, les études et les qualifications pour le poste et pourront inclure une structure de commissions. Les salaires pour les postes à temps partiel seront calculés au prorata du nombre d’heures travaillées régulièrement. Pour les rôles à commission, le salaire susmentionné représente la cible de BMO Groupe financier pour la première année au poste.La rémunération totale offerte par BMO variera selon le type de rémunération associé au poste et peut comprendre des primes de rendement, des primes discrétionnaires ainsi que d’autres avantages et récompenses. BMO offre également une assurance santé, le remboursement des frais de scolarité, une assurance accident et une assurance vie, ainsi que des régimes d’épargne‑retraite. Pour en savoir plus sur nos avantages sociaux, consultez le site : https://jobs.Bmo.Com/ca/fr/R%C3%A9mun%C3%A9ration-globaleBMO s’engage à offrir un milieu de travail inclusif, équitable et accessible. Nous apprenons de nos différences et tirons notre force des gens et de leurs différents points de vue. Des mesures d’adaptation sont disponibles sur demande pour les candidats qui participent à tous les aspects du processus de sélection. Pour demander des mesures d’adaptation, veuillez communiquer avec votre recruteur.#J-18808-Ljbffr

📌 Senior Manager, Next Best Offer - $86,000 - $160,000 A Year (Winnipeg)
🏢 BMO Groupe financier
📍 Winnipeg

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