UNITED WAY BC IS PROUD TO BE RECOGNIZED AS ONE OF CANADA'S TOP 100 EMPLOYERS FOR 2024, 2025, & 2026!ABOUT US – WHY WE’RE HERE:Across British Columbia, communities are facing urgent and complex social challenges. United Way BC is committed to delivering lasting, community-driven impact in partnership with diverse populations across the province — including Indigenous communities whose territories we live and work on. From Vancouver Island to the Lower Mainland, and across the Thompson Nicola Cariboo, Southern Interior, Trail and District, and East Kootenay regions, we walk alongside communities to create meaningful and equitable change.Our missionOur mission is to strengthen vital connections that support people in need in our communities.Our visionOur vision is to create a healthy, caring and inclusive community.How do we deliver on our mission and vision – by delivering resources and support for those who need it most, and by living our values of being collaborative, compassionate, strategic, responsive, accountable, and inspiring.For a more in-depth look into our work and programs, please visit: www.Uwbc.CaABOUT YOU:You are a digitally savvy marketing professional with current experience executing paid digital campaigns, managing websites, and supporting lead generation initiatives. You have a strong understanding of digital marketing platforms, website optimization, analytics, and campaign performance tracking. You are comfortable working within fast-paced digital environments and using data to support continuous improvement.You bring at least three (3) years of recent, hands‑on experience in digital marketing or a related field. You have thorough experience working with digital advertising platforms, WordPress, analytics tools, and marketing technologies, with a strong focus on execution, testing, and optimization.ABOUT THIS ROLE:Reporting to the Director, Marketing and Digital Engagement, the Coordinator, Digital Marketing and Engagement executes and optimizes digital marketing activities that support United Way BC’s fundraising and engagement objectives.The role executes campaigns across paid media, website, and email channels, supports lead generation and donor acquisition initiatives, and applies data‑informed testing and optimization to improve campaign performance.Working within established strategies and priorities, the position collaborates with internal teams to ensure digital initiatives are delivered accurately, efficiently, and effectively. This role is suited to someone who is technically strong, curious, adaptable, and motivated by continuous improvement in digital performance and user experience.DUTIES & RESPONSIBILITIES:Digital Advertising and Paid MediaPlan, build, and optimize paid digital campaigns across Google Ads (Search, Grants, PMAX), Meta, LinkedIn, and emerging platformsManage campaign budgets, bidding strategies, audience targeting, and creative rotation to support return on ad spendMonitor platform performance and make adjustments to improve conversion rates, cost per acquisition, and overall campaign efficiencyConduct A/B and multivariate testing of ad creative, copy, audiences, and campaign pagesResearch and pilot new digital advertising channels, formats, and tactics to support donor acquisitionStay current with platform changes, new ad formats, and best practices, and share recommendations with the teamLead Generation and Donor AcquisitionExecute lead generation campaigns to grow UWBC's prospective donor pipeline, including support strategy,



lead magnets, and acquisition journeysSet up and maintain lead capture infrastructure (forms, tracking, CRM integration) to ensure accurate data flow to SalesforceTest and iterate lead generation approaches across channels to improve performanceCoordinate with Marketing Operations to ensure leads flow correctly into SFMC journeys and are segmented accurately in SalesforceSupport exploration of new acquisition channels including retargeting, lookalike audiences, and partnership‑based digital campaignsWebsite Performance and SearchBuild, maintain, and update campaign pages and donation formsManage website content using WordPress, ensuring accuracy, brand consistency, and campaign alignmentImplement improvements to support website usability and conversionMonitor website performance using Google Analytics 4 and identify opportunities for improvementSupport SEO strategy and execution, including keyword research, on‑page optimization, and performance trackingEnsure website integrations with Salesforce, donation platforms, and analytics tools are functioning accuratelyAnalytics, Reporting and OptimizationBuild and maintain campaign performance dashboards and reports using GA4 and platform analyticsTrack and report on key metrics including cost per acquisition, conversion rates, and campaign performanceTranslate data into insights to support campaign optimizationMaintain UTM tracking and campaign tagging standards to support accurate attributionContribute to testing and data‑informed decision‑making across campaignsMarketing Technology and EfficiencySupport the use of tools and workflows to improve campaign execution and efficiencyCoordinate campaign asset delivery to Marketing Operations for SFMC builds, ensuring timelines and specifications are accurateAssist with testing campaigns prior to deployment to ensure accuracy and functionalityIdentify opportunities to improve tools and processes and bring forward suggestionsSupport implementation of automated workflows in coordination with Marketing OperationsIntegrated Campaign DeliveryExecute digital components of integrated campaigns across email, paid media, website, and social channelsSupport coordination of campaign materials across digital and print channels, including vendor liaison for production and fulfillmentContribute input to campaign planning discussions based on platform insights and performance dataWork collaboratively with team members to deliver campaigns accurately and on scheduleGeneralAssists at special events as required. May participate in community engagement or fundraising activities.Liaise with United Way Centraide Canada (UWCC).Performs other duties as required.QUALIFICATIONS & REQUIREMENTS:EducationPost‑secondary bachelor’s degree in digital marketing, marketing communications, or a related field, or an equivalent combination of education and experienceExperienceMinimum three (3) years of recent, hands‑on experience in digital marketing, with demonstrated expertise in paid digital advertising and performance marketingProven ability to manage Google Ads campaigns, including Search, Google Ad Grants,



and PMAX; Google Ads certification is an assetHands‑on experience with data tracking tools, including Google Tag Manager and Meta PixelExperience managing Meta Ads Manager campaigns for acquisition and retargeting, supporting defined performance objectivesWorking knowledge of SEO and AEO practices, including keyword research and organic performance trackingPractical experience managing websites using WordPress, including building and updating campaign pages and donation formsExperience using Google Analytics 4, including event tracking, conversion setup, and reportingExperience working within Salesforce Marketing Cloud, including building and deploying email campaigns, journey setup, and audience managementFamiliarity with Salesforce CRM, including data coordination, reporting, and audience segmentationExperience using Canva or similar tools to support digital ad creative and testingExperience in a nonprofit, fundraising, or direct response environment is an asset. A combination of education and experience will be considered.SkillsStrong technical proficiency across paid digital platforms (Google, Meta, LinkedIn), with the ability to work effectively within platform toolsStrong analytical skills, with the ability to review performance data and identify opportunities for improvementDemonstrated curiosity and initiative, including contributing ideas and supporting testing and optimization activitiesAbility to explore and apply new tools and efficiencies to support campaign performanceStrong attention to detail and quality assurance disciplineAbility to manage multiple campaigns and deadlines while maintaining accuracyStrong written communication skills, including the ability to write and edit digital ad copy and campaign contentCollaborative team player who communicates clearly and works effectively with othersWORKING CONDITIONS:Some hours outside of standard business hours may be required to support campaign launches or time‑sensitive digital activityHybrid work environment with occasional travel to UWBC officesCHARACTERISTICS:For success at UWBC and in this role, certain demonstrable characteristics will be required:A commitment to building healthy, caring, and inclusive communities, internally and externally.Embodying the organization’s core values to be collaborative, compassionate, strategic, responsive, accountable, and inspiring.Ability to navigate ambiguity and comfortably operate in it.Drive to succeed as an individual and as a team member.Genuine curiosity and drive to test, learn, and improve: this person does not wait to be told what to try nextAbility to navigate ambiguity and operate effectively in a quick‑paced, evolving environmentProactive, energetic approach to their work: someone who brings ideas and takes initiative without being askedComfortable with data and evidence as the basis for decisions, not assumptionAt UWBC, we don’t just accept difference – we celebrate it, we support it, and we thrive on it for the benefit of our employees, programs, donors, and the communities we live and work in. At UWBC, we encourage all applicants regardless of age, sex, gender identity, colour, religion, sexual orientation, or any other basis to apply.This is a bargaining unit role with CUPE Local 1760. This position is at pay grade 36 which is $78,023.40 annually.Candidates must live within 80 KMs (commuting distance) from our office as this position is currently a hybrid role and office attendance is required.#J-18808-Ljbffr

📌 Coordinator, Digital Marketing And Engagement - C$78,023.4 A Year (Winnipeg)
🏢 United Way BC
📍 Winnipeg