- This is not a role for someone who waits for consensus before moving. It is a role for someone who shapes the vision, owns the outcomes, and raises the bar for everyone around them

- As Principal Product Engineer, you’ll own the product vision across one of our two critical growth areas:

- Users — helping residential customers optimise energy use across EVs, home batteries, solar generation, thermostats and grid load shifting (demand energy resources, multi-DER). You’re essentially supporting the end users of our products & services - delighting them through seamless experiences

- You’ll work directly with Commercial, Demand Generation, and the CEO to translate market signals into product direction

- You’ll use AI tooling to move at a speed that surprises people — turning ideas into working demos in days, leading small squads (2–3 engineers) from concept to MVP, and putting products in front of real customers fast

- Critically, this role exists to develop a new way of working

- You’ll lead, inspire and motivate our Technology teams to build AI-first, prototype boldly, and ship without waiting for perfect

- This role will also be key to crafting the Agentic AI operating model that defines how ev

- Energy delivers customer solutions going forward

- You’ll have a peer focused on Utility Company solutions, giving ev

- Energy dedicated product leadership across both sides of the energy ecosystem — and giving you a thought partner who is operating with the same AI-first mandate

- Great Product Engineers don’t come from the same cookie cutter — and we don’t want them to

- This role has a tilt

- Your title will be Principal Product Engineer, but you’ll bring a primary specialism from one of two disciplines: product management or engineering (full-stack, backend, or frontend)

- Your tilt is your superpower — it’s the lens through which you approach problems, the depth you bring to your solutions, and the perspective you add to the team

- What unites everyone in this role is the ability to work across the full product lifecycle, a genuine AI-first way of working, and an obsession with building things that solve real customer problems

- We’re not looking for generalists who are average at everything — we’re looking for people with a strong foundation in their discipline who are curious, capable, and motivated enough to work beyond it

- Define, evolve and own the product vision for our end users (customers) — shaping the products, experiences,



and capabilities that will define our next stage of growth

- Partner closely with Commercial, Demand Generation, and CEO leadership to identify key market and technology trends

- Turn ambiguous customer pain points into compelling product concepts, rapid experiments, and experiences that delight

- Act as a trusted product and technology voice with customers, strategic partners, and stakeholders across the energy ecosystem

- Influence not only what we build, but why we build it — balancing customer value, commercial impact, technical feasibility, and speed to market

- Turn concepts into working prototypes and demos in days, not months — good enough to test with real customers, not perfect enough to slow you down

- Partner with Commercial and Demand Generation to actively support customer growth — bringing new product concepts and working prototypes into sales conversations, pilot programmes, and client engagements

- Know when a rough AI-generated prototype is right for the moment and when production-grade engineering is needed — and apply that judgment

- Kill weak ideas early, scale promising ones aggressively, and maintain an uncompromising focus on product impact and customer value

- See hard product problems as puzzles to solve through customer insight and rapid experimentation — and bring the kind of energy and enthusiasm for building products people love that raises the bar for the entire team

- Operate with AI as a core part of your daily workflow — using tools such as Claude, Cursor, and emerging technologies to dramatically increase speed, quality, and leverage

- Set the standard for what modern AI-native product engineering looks like — combining rapid execution, technical fluency, and strong product intuition

- Share knowledge openly, challenge outdated ways of working, and raise the capability bar across the wider Technology organisation

- Push ideas forward without waiting for perfect information or full alignment — move, then adjust

- Help shape a culture that values experimentation, velocity, ownership, and commercial impact as much as technical excellence

Benefits

- Accelerate your career:



An environment of personal and professional growth, with a transparency progression framework. Books, courses and conferences, on us.

- Work at your best: Build the perfect home off or use a co-working space. Whatever helps you find your groove, we’ll help with the costs. MacBook or PC, your call.

- Collaborate creatively: Slack, Google Meets, Notion, Jira. Plus regular Lunch & Learns, virtual games sessions, and an annual company-wide get-together in person.

- Recharge your batteries: Things move quick in a start-up, so we provide a generous holiday allowance to help you switch off, see family, explore the world or just do your thing.

- Upgrade your ride: For our senior roles, we offer an EV allowance to help you switch to a more sustainable vehicle for personal usage.

- Medical & life insurance

- Pension contribution

- Paid parental leave

- Personal development support

- Flexible working patterns
- Charity matching- High bias for action and comfort with ambiguity — you make good decisions with incomplete information and don’t wait for a perfect brief

- Experience leading small, fast-moving squads and influencing product direction without relying on hierarchy

- Exceptional communication skills — written, verbal, and demo — credible with engineers, executives, and customers alike
- A proven AI-native builder — you have taken at least one AI-powered product from concept through MVP to production scale, and you come with a specific story, not just a resume claim

- Low ego, high standards — you’ll kill your own work when the data says to, and you know the best ideas don’t always come from you

- Strong product instincts grounded in direct customer conversations — you’ve shaped what you built by talking to the people who use it

- Deep hands-on fluency with AI coding and prototyping tools (Claude, Cursor, or equivalent) as a genuine force multiplier in how you design, build, and ship products

- Experience in energy, utilities, cleantech, or adjacent domains — even if not deep

- Familiarity with home energy management devices

- Full-stack capability that lets you prototype independently without blocking on others
- A portfolio of things you’ve shipped — products, demos, or tools that prove how you work

- Experience or strong instincts around driving customer growth — particularly in how product design, onboarding, and enrollment experiences directly influence acquisition and retention

📌 Principal Product Engineer (Canada)
🏢 ev.energy
📍 Canada