OverviewSet it. Scale it. Keep them coming back. This role is more than an email position; it drives customer loyalty and retention across email, SMS, push notifications, segmentation, automated journeys, loyalty communications, and customer lifetime value.As a lifecycle marketing expert, you’ll build smart, personalized customer journeys that drive retention, loyalty, and revenue. You’ll create and manage campaigns across email, SMS, push, and other owned channels, ensuring each touchpoint feels personal, effective, and well‑timed.We look for someone who can lead this function today and grow into broader leadership across Loyalty, including retention, subscriptions, rewards, customer engagement, and lifetime value.ResponsibilitiesLead, coach, and develop the team; set high quality standards and guide day‑to‑day work.Create and manage automations and campaigns that guide customers through every stage of their journey, focusing on increasing retention, loyalty, reorder rate, and lifetime value.Improve personalization of communications across email, SMS, push, and other owned channels so each touchpoint feels relevant, timely, and effective.Use data and customer insights to build comprehensive segmentation so the right message reaches the right audience at the right time.Build, optimize, and scale customer journeys in platforms such as SFMC, Klaviyo, or Braze, continuously improving performance through testing and iteration.Oversee marketing automation performance and help expand other owned channels such as SMS and push notifications.Oversee email design and messaging best practices.QualificationsExperience leading, coaching,



or managing a small team.3+ years of experience in email and database marketing or a related function.Proven track record in developing, implementing, and analyzing automated customer journeys across multiple touchpoints.3+ years experience working in marketing automation platforms such as Braze, Klaviyo, SF Marketing Cloud, etc.; Braze certifications strongly preferred.Familiarity with CRMs like Salesforce.Direct response marketing experience.Familiarity with rewards and subscription programs, loyalty communication flows, and lead funnels.Data‑driven with strong analytical skills and the ability to measure program effectiveness and communicate actionable insights.Solid understanding of consumer marketing principles, customer segmentation, and multi‑channel marketing.Extremely organized with strong attention to detail, solid presentation skills, business acumen, problem‑solving, and project management skills.Experience in the health/supplement space an asset.Other Qualities You’ll NeedYou’re humble, putting the team and others’ needs ahead of your own.You’re hungry to learn more.You’re people smart—great teammate.Compensation and BenefitsSalary up to $120,000, depending on experience, plus eligibility for an annual company‑wide performance bonus.Benefits include:A generous healthcare package.Monthly team events and activities.Flexible Stat Holidays with the option to bank days.Weekly in‑office team lunches.Casual dress code.Dog‑friendly office in Yaletown, one block from SkyTrain.Professional development support, covering conference fees, accommodation, travel, meals, and related materials.CultureYou will join a team that you’ll never want to leave. Culture is everything to us. We work hard to change people’s lives while also knowing how to have fun and reward ourselves.#J-18808-Ljbffr

📌 Customer Lifecycle Manager - Up To $120,000 A Year (Winnipeg)
🏢 AlgaeCal
📍 Winnipeg