Job DescriptionConsultant, Nameplate Marketing Planner – 12 Month Contract/ActingRank 5Scarborough, ON (Hybrid)Deadline: This posting will close by June 11, 2026, at 11:59 PM EST.The anticipated annual base salary for this position is $89,100 - $117,000. The salary offered will be based on the candidate’s experience, knowledge, skills and qualifications.Toyota Canada Inc. currently has an exciting opportunity for a marketing skilled to join our Marketing team. This is a 12-month contract opportunity reporting to the Manager, Nameplate Marketing. The successful candidate will collaborate with our internal departments and Agency partners to lead long to mid-term planning & development of lifecycle marketing strategies in support of Toyota Canada’s vehicle portfolio. Determine, monitor & report on key performance indicators in line with strategy. Be part of the team growing Toyota from being Canada’s most respected automotive brand to the most admired one through a commitment to being the better choice in the hearts and minds of Canadians.What We’ll Bring:Company & CultureA hybrid work environmentA work setting built on teamwork, flexibility and respectProfessional growth and development programs to help advance your careerA focus on respect for people and continuous improvementSummer Hours – condensed work week during the summerBenefitsCompetitive compensation packageExtended health care and dental benefits effective immediatelyAssociate vehicle discount programPaid holiday shutdown and competitive paid time off benefitsWhat You’ll be Doing:Direct and coordinate the planning & development of business-rooted, insight-driven and brand-aligned Marketing lifecycle strategiesInspire and influence our agency partners to develop lifecycle communication strategies leveraging consumer insights – pre-launch, launch, sustainment and/or Always On considerations.Develop, follow and audit a highly disciplined approach to vehicle communication strategy including consumer insights, research, project timelines, critical path, briefing and PDCA – planning & performanceWork alongside internal departments ensure that long lead product build and strategy is aligned to consumer needs/wants – Bring Marketing to the table early and often to create a truly consumer-centric approach.Determine, inform & socialize (brief) brand-aligned Marketing communication strategy, including positioning, target profile, KPI’s, key message statements, product alignment,



and desired approach through launch committee coordination (across + up the organization) inclusive of our other agency partnersConsult with retail, digital, LCM, partnerships & experiential associates/partners/managers to ensure communications are fully aligned to brief, on strategy and consumer relevantMonitor/track, analyze and provide regular reporting via PDCA of vehicle portfolio marketing communication efforts against strategy KPI’s & key messages including Tier 1 ad tracking results, Tier 2/3 execution review, and provide insightful recommendationsCoordinate a common methodology & approach for the communication strategy process with other Marketing Planners to ensure consistency with ease of understanding & explainingConsult with Toyota Global & Toyota North America with regards to key vehicle product strategy support – IDT, strategy, approach, research – to understand potential alignment to Canadian strategyPrescribe & facilitate the agency score carding on a bi-annual basis with Brand Consultant & ManagerDay to day leadership and ownership of portfolio across all Marketing associates and internal departments, including presentations of marketing strategy and communications as required.Budgeting: responsible for managing all spend against vehicles within the portfolio and ensure spend is on budget.Agency Management: Planning, conduct briefings, ensure adherence to insights and timeline, and agency score carding (evaluation & feedback)Other projects as needed to support Marketing teamWhat You’ll Bring:College or University Business Administration, Marketing or related discipline5+ years in the marketing field – Agency and or client side with a strong fundamental grounding in strategy, marketing communications and omnichannel connections planningA proven track record in marketing communications and turning strong insights into action, as well as working with diverse internal and external teams to lead consistent, compelling and well aligned marketing effortsPrimary experience working on marketing communications,



with strong marketing acumen; previous automotive experience is an asset but not mandatoryExperience in influencing agencies and partnersExperience with consumer centric, value-based approach to strategic campaign developmentStrong decision making and communication skills, ability to problem solve and utilize consumer insights and PDCA in formulating recommended course of actionsExperience in project management (long and short) with vision and plans to achieveImpact and Influence skills - Excellent interpersonal skills with the ability to impact and influence. Able to motivate and inspire internal & external teams, partners and agenciesStrong presentation skills, collaboration & cross-functional skills (local & international)Bilingual (English & French) is an assetExcellent interpersonal skills with ability to impact & influence without authoritySelf-motivator – Ability to start and complete tasks with limited supervisionAbout UsToyota Canada Inc. is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota Canada's head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax. Toyota parts and accessories are distributed through TCI's Parts Distribution Centres in Bowmanville and Vancouver. TCI supports over 287 Toyota and Lexus dealers in Canada with services that include training, sales, marketing, environmental and customer satisfaction initiatives.What Sets Us Apart?A focus on people, passion for Toyota, innovation and continuous improvement have made us an award-winning company, recognized worldwide for our technological leadership and superior standards of quality, community involvement and environmental responsibility.What You Should Know:Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. We are proud to be an equal opportunity employer that celebrates the diversity of the communities where we live and do business. Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, or any other characteristics protected by law. Please advise us at any point during the recruitment and selection process or your employment if you require accommodation. Please note TCI may use AI-powered tools to assist us with initial screening and assessment. Talent Acquisition Specialists always review all applications and Hiring Managers always make final hiring decisions throughout the selection process.#LI-PP1#LI-Hybrid#J-18808-Ljbffr

📌 Consultant, Nameplate Marketing Planner – 12 Month Contract/Acting - C$89,100 - C$117,000 A Year (Winnipeg)
🏢 Toyota Canada
📍 Winnipeg