Elevate marketing performance as a Senior Marketing GTM Analytics Manager based in Canada. This strategic role bridges data analysis with business impact in a remote-first setting.
In this key analytical leadership position, you will partner with Marketing and cross-functional teams, connecting customer data, campaign metrics, and revenue insights to increase conversion rates and pipeline growth. With over 7 years of experience in B2B Software-as-a-Service analytics, you will influence strategies that drive successful marketing initiatives, enabling measurable outcomes across teams.
Key Responsibilities:
• Serve as a strategic analytics partner for Marketing stakeholders • Own lead and account funnel analytics and performance measures • Define attribution methodologies for marketing programs • Build models for targeted inside sales and account-based marketing • Design experiments to evaluate growth motions
Requirements: • 7+ years in Marketing or related analytics field • Advanced SQL skills with cloud data warehouse experience • Knowledge of marketing funnel measurement and attribution • Ability to structure complex business problems clearly • Experience in building scalable reporting solutions
Influence marketing strategies by providing actionable insights and enhancing performance metrics. #J-18808-Ljbffr