About the Opportunity

Blue Lakes Premium Meats is seeking an experienced Sales Manager with a strong background in the beef industry to lead our sales function and drive profitable business growth.

Reporting directly to the President & CEO, this role is ideal for an established beef industry sales leader with a proven track record of managing significant annual sales volumes, developing major customer relationships, opening new markets, and leading high-performing sales teams.

The successful candidate will bring strong beef industry knowledge, established customer relationships, and the commercial experience required to grow our presence across retail, foodservice, wholesale, and distribution channels.

Compensation & Benefits

- Base salary: $70,000–$90,000 per year, based on experience
- Competitive commission and performance-based bonus opportunities for qualified candidates
- Health and dental benefits
- Disability insurance
- Paid vacation

Key Responsibilities

- Lead the day-to-day operations and performance of the Sales Department.
- Develop and execute sales strategies to grow revenue, market share, and profitability.
- Develop new business while expanding and strengthening existing key customer relationships.
- Identify opportunities across retail, foodservice, wholesale, and distribution channels throughout Canada and other targeted North American markets.
- Monitor beef market conditions, competitive pricing, commodity trends, customer demand, and margin expectations to support effective sales strategies and profitable growth.
- Lead customer negotiations, pricing discussions, quotations,



and proposals while maintaining targeted gross margins.
- Establish and monitor sales KPIs, including revenue, gross margin, new customer acquisition, customer retention, forecast accuracy, and quotation conversion.
- Lead, coach, and develop the sales team and provide leadership and support to Independent Sales Representatives.
- Develop sales forecasts, revenue targets, and growth strategies in collaboration with the President.
- Work closely with Production Scheduling, Customer Care, and Marketing to ensure customer commitments and business objectives are achieved.
- Represent Blue Lakes Premium Meats at customer meetings, trade shows, networking events, and industry functions.

What We're Looking For

- 8–10+ years of progressive B2B sales experience within the beef industry.
- Demonstrated track record of managing and/or generating approximately $50 million or more in annual beef sales in a highly competitive market.
- Strong knowledge of the Canadian and/or North American beef market.
- Established industry relationships and a strong network across retail, foodservice, wholesale, and/or distribution channels.
- 3–5+ years of sales leadership experience with demonstrated success leading and developing high-performing sales teams.




- Proven ability to generate new business, grow key accounts, and expand market share.
- Strong understanding of beef pricing, margins, market conditions, forecasting, and customer negotiations.
- Strong communication, negotiation, and relationship-management skills.
- Bachelor's degree in Business, Sales, Marketing, or a related field is considered an asset.
- Valid driver's licence and ability to travel as required.

Work Location & Travel This is a full-time position based in Parkhill, Ontario, with regular travel to customer locations, industry events, trade shows, and other markets as required.

About Blue Lakes Premium Meats

Blue Lakes Premium Meats is committed to delivering premium beef and lamb products while building strong, long-term relationships with our customers. This role offers the opportunity to have a significant impact on the continued growth and development of our sales function.

Pay: $70,000.00-$90,000.00 per year

Benefits

- Casual dress
- Dental care
- Disability insurance
- Extended health care
- Life insurance
- In office parking
- Store discount
- Vision care

Application question(s):
- Have you managed and/or generated approximately $50 million or more in annual beef sales?
- Briefly describe your beef industry sales experience, including the approximate annual sales volume you have managed or generated and the primary customer channels you have worked with.

Experience:
- B2B sales: 8 years (preferred)
- Sales Leadership: 3 years (preferred)

Work Location: In person

📌 Sales Manager (Elginfield)
🏢 Blue Lakes Premium Meats
📍 Elginfield