Sales Manager – Internet & Digital Sales

Ready to Take the Next Step in Your Automotive Career?

Are you a successful automotive sales professional who feels ready to move into management, but the opportunity simply isn't available at your current dealership?

The S. Dilawri Automotive Group is looking for an ambitious, driven automotive professional who is ready to take the next step in their career and join our management team as a Sales Manager – Internet & Digital Sales.

This is an excellent opportunity for a strong automotive salesperson who understands how to sell, communicate with customers, follow up effectively and convert opportunities — and now wants the opportunity to lead, coach and manage.

You don't necessarily need years of management experience. We're looking for someone with automotive sales experience, strong leadership potential, excellent follow-up habits and the desire to prove they are ready for more responsibility.

Position Summary The Sales Manager – Internet & Digital Sales will be a member of the dealership's sales management team with a primary focus on maximizing opportunities generated through our Internet leads, telephone inquiries, CRM and digital channels.

You will oversee the customer journey from initial inquiry through appointment, showroom visit and sale, while helping coach our sales team to improve response times, follow-up, appointment conversion and overall customer experience.

For the right person, this is an opportunity to transition from being a successful salesperson into a true automotive management role.

Key Responsibilities

- Internet Lead Management — Oversee incoming leads from OEM websites, dealership websites, third-party providers and digital advertising channels.
- Lead Conversion — Ensure every opportunity receives a fast, professional response and structured follow-up designed to generate appointments and sales.
- Sales Team Coaching — Work directly with sales representatives to improve Internet lead handling, telephone skills, follow-up,



objection handling and appointment setting.
- Phone Call Management — Monitor inbound and outbound sales calls and identify missed opportunities.
- CRM Management — Ensure accurate CRM usage, proper lead progression, timely task completion and consistent follow-up.
- Appointment Management — Increase appointment set, confirmation, show and sold rates through disciplined processes and accountability.
- Customer Experience & CSI — Help ensure customers receive skilled communication throughout the sales process and assist with customer satisfaction follow-up.
- Performance Management — Review Internet and phone performance with the sales management team and identify opportunities for improvement.
- Sales Management Support — Assist the dealership's management team with day-to-day sales operations and develop your skills across all areas of automotive sales management.

Who We're Looking For This position may be ideal for you if:

- You are currently a successful automotive sales representative and believe you are ready for management.
- You are one of the people others on the sales floor naturally come to for help or advice.
- You understand that consistent follow-up is one of the biggest differences between average and top-performing salespeople.
- You are comfortable with CRM technology, Internet leads, texting, email and telephone communication.
- You enjoy coaching and helping other salespeople improve.
- You are organized, competitive and accountable.
- You want greater responsibility and an opportunity to build a long-term career in automotive management.




- You feel you have earned the opportunity to move up but may not have that opportunity available at your current dealership.

Skills & Qualifications

- Automotive sales experience required
- Strong sales and closing ability
- Strong written and verbal communication skills
- Experience using an automotive CRM
- Excellent organizational and follow-up skills
- Ability to coach, motivate and hold others accountable
- Strong understanding of the automotive customer experience
- Previous Internet/BDC experience is an asset
- Previous management experience is an asset, but not required for the right candidate

Key Performance Indicators

Performance will include

- Internet lead response time
- Customer contact rate
- Appointment set rate
- Appointment show rate
- Appointment-to-sale conversion
- Sold units generated from Internet and telephone opportunities
- CRM follow-up and task completion
- Customer satisfaction and CSI performance

Why S. Dilawri Automotive Group? S. Dilawri Automotive Group is a leading automotive retailer in Eastern Ontario, with more than 400 employees and 10 dealerships in Ottawa.

We pride ourselves on operating top-performing dealerships and, whenever possible, developing our future managers from talented automotive professionals who are ready to take the next step in their careers.

If you've been waiting for someone to give you the opportunity to prove you can be a manager, this may be it.

S. Dilawri Automotive Group is committed to creating a diverse environment and is proud to be an equal opportunity employer.

While we sincerely appreciate all applications, only candidates selected for an interview will be contacted.

Pay: $70,000.00-$80,000.00 per year

Benefits

- Dental care
- Disability insurance
- Life insurance
- On-site parking

Experience:
- Internet Sales: 2 years (required)
- Customer Service: 2 years (required)

Licence/Certification:
- OMVIC (preferred)

Work Location: In person

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