About the Position

This position is designed for a coach who loves helping people but wants to build a career that goes beyond coaching classes.

You’ll remain connected to the coaching floor while taking ownership of the sales and lead-nurture process at 416 Fitness Club. You’ll guide prospective members from their first inquiry through consultation, trial and ongoing membership, while ensuring current members continue to feel supported.

This role requires proven sales and lead-nurture experience. You should genuinely enjoy starting conversations, following up consistently, maintaining an organized sales pipeline and helping people make confident purchasing decisions.

This is not simply a front-desk or administrative position. Sales and lead nurture are the primary responsibilities.

About 416 Fitness Club

416 Fitness Club is a premium coach-led strength and conditioning gym in downtown Toronto. We specialize in CrossFit, HYROX and Personal Training.

We believe fitness should provide more than a workout. Our members come to 416 for expert coaching, accountability, confidence, strength and a community that supports them.

Our philosophy is simple

We Do Hard Things—Together.

ResponsibilitiesSales and Lead Nurture

- Own and execute the complete 416 sales and Lead Nurture SOP.
- Respond promptly and professionally to all new leads.
- Build relationships with prospects through consistent phone, text and email follow-up.
- Maintain an accurate and organized pipeline in Gym Lead Machine.
- Ensure every active lead has a clear status, complete notes and a scheduled next action.
- Schedule, confirm and manage consultations and introductory appointments.
- Maintain an accurate booking calendar.
- Conduct membership consultations.
- Understand each prospect’s goals, concerns and motivations.
- Recommend the most appropriate trial, membership or Personal Training service.
- Confidently discuss pricing, address concerns and ask for the sale.
- Follow up with missed appointments and prospects who have not made a decision.
- Complete structured follow-up with leads who do not immediately convert.
- Track lead activity, appointments, outcomes and conversion rates.
- Report regularly on leads, consultations, show rates and sales.
- Identify opportunities to improve the sales and nurture process.

Trial and New-Member Onboarding

- Coordinate the complete trial experience.
- Welcome trial members and explain what to expect.
- Schedule Personal Training onboarding sessions.
- Monitor trial attendance and engagement.
- Check in with trial members and address barriers to participation.




- Conduct end-of-trial membership check-ins.
- Help trial members choose the appropriate ongoing membership.
- Ensure new members are correctly set up, billed and handed off.
- Book future goal-setting sessions.
- Identify appropriate Personal Training and Small Group PT opportunities.

Member Services and Retention

- Respond to current-member questions and service inquiries.
- Help members navigate schedules, programs and services.
- Pull attendance reports and follow up with absent or disengaged members.
- Contact members with upcoming membership expirations.
- Monitor birthday, milestone and check-in automations.
- Coordinate member check-ins and retention outreach.
- Maintain accurate member records.
- Recognize member achievements and milestones.
- Escalate sensitive or complex issues to leadership.

Administration and Front Desk

- Create and update memberships in Wodify.
- Process purchases, billing changes and approved refunds.
- Monitor gym email, phone, text and social-media inquiries.
- Maintain accurate sales and member-tracking documents.
- Greet members and visitors professionally.
- Process retail and drop-in purchases.
- Maintain a clean and organized front-desk environment.
- Help coordinate front-desk coverage.
- Restock office and retail supplies.
- Communicate facility and equipment issues.
- Support gym events and community initiatives.

Social Media Support Social media is a secondary responsibility. Lead follow-up, sales and member support remain the priorities.

- Capture and share member achievements, events and gym updates.
- Monitor Facebook and Instagram messages and comments.
- Move relevant social-media conversations into the sales pipeline.
- Support the monthly content calendar.
- Follow 416’s brand and privacy guidelines.
- Contribute ideas that increase engagement and generate leads.

Coaching

- Coach approximately 6–10 group classes per week.
- Deliver safe, professional and engaging classes.
- Provide individual attention and appropriate movement modifications.
- Build strong relationships with members.
- Maintain 416’s coaching and service standards.
- Identify members who may benefit from additional coaching or Personal Training.





Personal Training Opportunity The successful candidate will have the opportunity to build a Personal Training roster. Personal Training sessions are compensated separately from the salary, providing additional earning potential.

Required Qualifications

- Proven experience in sales, lead nurture or consultative selling.
- Experience managing prospects through multiple follow-up conversations.
- A track record of meeting sales, booking or conversion goals.
- Confidence discussing pricing, commitment and purchasing decisions.
- Strong written, phone and in-person communication skills.
- Excellent organization and attention to detail.
- Comfort using CRM, scheduling and membership-management software.
- Previous group-fitness or Personal Training coaching experience.
- A recognized fitness certification. (CrossFit and/or CSCS Preferred)
- Current First Aid and CPR certification.
- Availability to work some early mornings, evenings and weekends.

Fitness-industry sales experience is preferred, but strong sales and lead-nurture experience from another service-based industry will be considered.

The Right Person

You will be a strong fit if you:

- Genuinely enjoy sales and follow-up.
- Are comfortable picking up the phone and starting conversations.
- Are persistent without being pushy.
- Enjoy understanding what motivates someone.
- Can confidently ask for a decision.
- Keep multiple conversations and next steps organized.
- Take ownership without requiring constant direction.
- Follow systems consistently.
- Are motivated by goals and measurable results.
- Care about finding the right solution for each prospective member.
- Love coaching but want to build a broader career in fitness.

Compensation and Benefits

- $44,000–$52,000 annual salary
- Health and wellness benefits
- Paid vacation and personal days
- Performance-based earning opportunity
- Personal Training compensated separately
- Professional-development support
- Complimentary 416 Fitness Club membership
- Opportunities for increased responsibility and career growth

How to Apply To Apply for this position, you must send your resume to [email protected] with the subject line: Sales & Member Services Coordinator / Coach – [Your Name]

Include brief introduction explaining

- Your coaching experience and qualifications.
- Your previous sales and lead-nurture experience.
- Why you enjoy sales and follow-up.
- How you approach prospects who are interested but not ready to decide.

Pay: $44,000.00-$52,000.00 per year

Perks

- Extended health care
- Paid time off
- Store discount

Work Location: In person

📌 Sales & Member Services Coordinator / Coach - Personal Trainer (Toronto)
🏢 CrossFit 416
📍 Toronto