DescriptionBrand Manager, Brand & Creativity plays a critical role in shaping how a portfolio of iconic brands and scale programs shows up for consumers across the full funnel. This role is responsible for translating brand strategy set by the platform team into compelling, consumer-facing communications that build brand equity and drive long-term growth. The role will also the communications approach for a set of brands, including creative, media, PR, and connections planning support. Across all areas, the Brand Manager will own the brand voice and lead cross-functional conversations to align strategy and execution.Brand Manager, Brand & Creativity at a glance...LocationToronto, ONHybrid3 days/weekWhat's on the menu?Translate platform-led brand strategy into consumer-facing communications plans for a portfolio of brands and scale programsLead execution of existing scale programs while defining new programs to support future growthDefine the communications approach for a portfolio, including creative, media, PR, and connections planningOwn the brand voice across the full consumer funnel, ensuring consistency, clarity, and impact across touchpointsLead end-to-end communications planning, aligning internal stakeholders on priorities, briefs, timing, and executionOwn creative brief development and deliver high-quality briefs to internal and external partnersLead agency and partner discussions through the creative development process, providing clear direction and actionable feedbackEvaluate creative work against strategy, brand voice, channel needs, and business objectivesLead creative development and production across above-the-line, in-store, and away-from-home channelsManage sports,



music and lifestyle partnerships to ensure their brands show up on premise in a way that connects to our total brand strategyPartner with AFH and OMNi teams to ensure strong execution of below-the-line activations connected to the broader campaign strategyLead connections planning to ensure campaigns are effectively brought to life across relevant consumer touchpointsLead cross-functional conversations with OMNi, Brand & Communications, PR, creative and media agencies, platform GMs, U.S. counterparts, and the sales organization to align direction and drive executionInfluence partners across teams to move work from strategy to execution across both near-term priorities and longer-term scale program developmentUse consumer, brand, and campaign insights to inform decisions and strengthen communications effectivenessAssess campaign performance and reporting to identify learnings and improve future executionDeliver communications initiatives on time and on budget while managing multiple priorities and deadlinesStrong brand builder with a passion for translating strategy into compelling consumer communicationsExperience leading integrated campaigns from brief through execution, with strong creative judgment and agency management skillsAbility to execute existing communications platforms while also defining new scale programs for future growthStrong strategic thinking with the ability to develop a clear communications approach across creative, media, PR,



and connections planningConfident communicator who can lead conversations and align cross-functional stakeholders around a explicit communications directionStrong creative instincts with the ability to evaluate work against strategy, brand voice, and channel objectivesExperience managing multiple workstreams, timelines, and stakeholders in a fast-paced environmentStrong problem-solving and prioritization skills, with the ability to simplify complexity and move work forwardExperience in marketing within a CPG company or in an agency environment supporting brand communications and campaign developmentExperience working with sports and music partners a plusComfortable working across multiple channels and collaborating with OMNi, PR, agencies, platform teams, sales, and cross-border partnersResilient and adaptable, with a strong bias for action and resultsNew Hire Base Salary Range$118,600.00 - $148,200.00BonusThis position is eligible for a performance-based bonus as provided by the plan terms and governing documents.BenefitsCoverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.WellbeingWe offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.Physical - Medical, Prescription Drug, Dental, Vision, Screenings/AssessmentsSocial - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, TrainingEmotional – Employee Family Assistance Program, Wellbeing Programs, Family Support ProgramsFinancial -Savings/Pension, Life, Accidental Death & Dismemberment, Disability, Discounted PerksLocation(s)Toronto - Queen's Quay - Headquarters#J-18808-Ljbffr

📌 Brand Manager - Brand & Creativity - $118,600 - $148,200 A Year (Winnipeg)
🏢 The Kraft Heinz
📍 Winnipeg