Overview

Reporting to the Director, Co-Brand and Loyalty Partnerships, the Partnerships Manager is responsible for managing relationships with various partners, including the credit card issuer, as part of the Transat loyalty program. He is responsible for implementing, optimizing, and monitoring all aspects of the customer journey for cardholders, including value proposition, acquisition, engagement, and renewal.

Responsibilities

• Partnership management
  • Manage day-to-day relationships with key loyalty partners.
  • Serve as the point of contact for complex partner issues, ensuring the highest level of satisfaction and collaboration.
  • Coordinate joint planning, governance, and performance activities.
  • Ensure contractual compliance and commercial alignment between both parties.
  • Participate in partner onboarding
• Value proposition development
  • Define and evolve exclusive benefits for cardholders (accelerated accumulation, priority access, partner offers, etc.).
  • Ensure that the value proposition is competitive, differentiating, and aligned with Transat travelers' expectations.
• Negotiation and partnerships
  • With the support of the loyalty performance team, participate in negotiations with suppliers to obtain competitive discounts.
  • With the support of the loyalty performance team, manage relationships with rewards partners (internal and external).
• Strategies for acquiring, optimizing,
  
  
  
  and engaging co-brand cardholders
  • Develop and implement campaigns to acquire recent cardholders in collaboration with the partner.
  • Design initiatives to stimulate card usage and engagement in the loyalty program.
  • Monitor renewal indicators and implement retention strategies.
  • Identify at-risk segments and propose targeted actions.
• Integration of partners into the loyalty and customer journey
  • Participate in the implementation of the partner in the loyalty program.
  • Design initiatives to stimulate the use of benefits and engagement in the loyalty program.
  • Monitor renewal indicators and implement retention strategies.
  • Identify at-risk segments and propose targeted actions.
• Performance monitoring and optimization
  • Define KPIs related to acquisition, engagement, retention, and profitability of the partnership in collaboration with internal teams such as loyalty performance, finance, marketing, and CX.
  • Produce regular analyses and recommend adjustments to programs or campaigns.
  • Collaborate with data, marketing, and product teams to ensure a 360° view of the customer journey.
  • Collaborate with various partners to ensure mutual growth.
    
    
    
    

Qualifications

• Bachelor's degree in Business Administration or related field (Master's degree an asset)
• Minimum of 5 years of experience in partnership management, ideally in the financial sector or loyalty programs.
• Solid understanding of credit card products and loyalty dynamics.
• Skills in project management, data analysis, and relationship marketing.
• Excellent communication, negotiation, and cross-functional collaboration skills.
• Customer focus and sense of innovation
• A good knowledge of French is required for positions offered in Quebec – Bilingualism an asset

Additional Information

Employment Equity

At Transat, we foster an environment where inclusiveness, respect and equity reign. We endeavour to build a workforce that reflects the diversity of our customers as well as the communities to which we travel. We encourage women, members of visible minorities, ethnic minorities, aboriginal peoples as well as people with disabilities to submit their candidacy. Transat will accommodate people with disabilities throughout the recruitment and selection process. If you require an accommodation, please contact us in order to work together in meeting adequately your needs.

Employment type

• Full-time

Seniority level

• Mid-Senior level

Job function

• Marketing

Industries

• Airlines and Aviation