Elevate marketing strategies as a Senior Marketing GTM Analytics Manager in Canada. Drive growth insights through analytics in a high-growth B2B technology setting.
This strategic leadership role supports marketing and cross-functional teams by utilizing data to uncover growth opportunities. You will integrate customer, campaign, product, and revenue data to enhance conversions and prioritize investments while accelerating pipeline growth. Your expertise in funnel analysis and account-based marketing will influence marketing planning and business outcomes.
Key Responsibilities:
• Conduct in-depth funnel and attribution analyses
• Lead experimentation and optimization efforts
• Collaborate with cross-functional teams for data reliability
• Inform go-to-market strategies with actionable insights
• Drive return-on-investment analysis for marketing initiatives
Requirements:
• Experience in B2B marketing analytics
• Robust knowledge of customer relationship management data
• Proven ability in strategic data integration
• Advanced analytical skills using relevant tools
• Ability to work independently and autonomously
Shape the measurement of marketing performance to create tangible business impacts.
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