11 Sep
|
Stryker Group
|
Canada
11 Sep
Stryker Group
Canada
At Stryker, we're looking for a strategic and team-oriented marketing leader to drive growth across our Extremities portfolio in Canada.
As Senior
Manager, Marketing & Medical Education, you will shape brand strategy, elevate customer engagement, and partner with cross-functional teams to deliver innovative education and marketing programs that create meaningful impact for healthcare professionals and patients. This is an exciting opportunity to influence portfolio direction, develop future-focused marketing initiatives, and help advance one of the world's leading medical technology organizations.
What you will do
- Sets strategic direction and ensures execution for portfolio growth through development and execution of marketing campaigns and strategies, portfolio development, internal and external education strategies, and customer engagement campaigns - In alignment with global strategy, sets annual and long-range brand/indications strategy to achieve required growth, profit and market share targets - Creates/distribute scalable assets, tools, marketing campaigns ("menu") and best practices which can be localized for maximum impact - Identify education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value - Development of trust and strong relationships with LOCAL marketers, sales professionals, internal stakeholders, and key customers (KOL) - In collaboration with the Divisional/Portfolio Marketing/Local Marketing teams,
creation of Annual Marketing Plan and portfolio roadmap over 3-5 year horizon - Work with country leadership to forecast demand develop relationships with supply chain partners - Define and execute regional product life cycle including phase-in (launch) and phase-out (PLCM) of products - Provide analysis of business performance, brand perception, and other drivers of future brand performance. Define mitigating actions to deliver on strategy.
- Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A; activity - Work in partnership with local Product Managers in a complex matrix organization, influencing and ensuring execution of the Marketing strategies - In partnership with Sales Leaders identify internal training needs and create relevant content and training programs - Create scalable customer engagement events and medical education programs - Manage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights - Take the lead in developing KOL's for the brand - Act as Mentor and deliver training as and when necessary to more junior Brand Managers within the team What you will need: Required:
- High School diploma AND 6 years of work experience OR Associate's Degree AND 4 years of work experience required in lieu of Bachelor's degree - 10+ years of work experience required Preferred:
- Bachelor's degree preferred - MBA preferred - Medical device and/or marketing experience preferred - People management experience preferred Canada Pay Ranges:
- Canada: $130,100 - $173,450 CAD Annual
📌 Senior Manager Marketing and Medical Education, Extremities - Hybrid (Canada)
🏢 Stryker Group
📍 Canada