Drive transformative digital experiences at Manulife as the Director of MarTech Activation & Personalization. Lead efforts in personalizing marketing strategies and enhancing customer journeys in a flexible work environment.

This pivotal role offers the opportunity to shape the marketing strategy through effective use of data and technology. You will mentor teams on best practices in journey orchestration while ensuring alignment with enterprise objectives. Your leadership will guide the organization through crucial changes in MarTech.

Key Responsibilities:



• Direct execution of marketing technology and personalization strategies • Empower teams through change management initiatives • Provide insights for enhancement of marketing strategies • Lead cross-functional Agile teams in digital marketing initiatives • Monitor governance, timelines, and alignment with strategy

Requirements: • 8+ years of experience in digital marketing leadership • Strong knowledge of Adobe and Salesforce tools • Proven success with Agile leadership • Relevant post-secondary degree • Strong interpersonal and engagement capabilities

Become a cornerstone of Manulife’s mission by enhancing customer experiences through creative marketing technology strategies. #J-18808-Ljbffr

📌 Director of Digital Marketing Transformation (Winnipeg)
🏢 Manulife Financial
📍 Winnipeg