Elevate marketing performance as a Senior Marketing GTM Analytics Manager based in Canada. This strategic role bridges data analysis with business impact in a remote-first setting.
In this key analytical leadership position, you will partner with Marketing and cross-functional teams, connecting customer data, campaign metrics, and revenue insights to increase conversion rates and pipeline growth. With over 7 years of experience in B2B Software-as-a-Service analytics, you will influence strategies that drive successful marketing initiatives, enabling measurable outcomes across teams.
Key Responsibilities:
- Serve as a strategic analytics partner for Marketing stakeholders
- Own lead and account funnel analytics and performance measures
- Define attribution methodologies for marketing programs
- Build models for targeted inside sales and account-based marketing
- Design experiments to evaluate growth motions
Requirements:
- 7+ years in Marketing or related analytics field
- Advanced SQL skills with cloud data warehouse experience
- Knowledge of marketing funnel measurement and attribution
- Ability to structure complex business problems clearly
- Experience in building scalable reporting solutions
Influence marketing strategies by providing actionable insights and enhancing performance metrics.