Serve as the client's day-to-day point of contact and main go-to, leading client discussions. Take strategic ideas from concept to execution and own campaign follow-through. Own campaign plans end-to-end, tying recommendations to client objectives and KPIs. Develop strategic rationales and points of view, challenge creative recommendations when needed, and pitch testable approaches. Track creator and platform trends and translate them into cutting-edge ideas and differentiators. Lead client check-ins, updates, follow-up summaries, QBRs, and internal syncs. Own recurring performance reporting against client KPIs and translate results into clear next steps. Direct and streamline project workflows, schedules, briefs, and management sheets. Identify opportunities to strengthen client relationships, increase