Lead innovation in banking with Tangerine as a Manager of Client-Centric Personalization. Employ data-driven insights to create personalized experiences for valued clients.

As a key contributor, you will shape personalized marketing strategies that cater to diverse client needs. This role requires a forward-thinking mindset to enhance client journeys using advanced analytics and cross-channel strategies. You will champion collaboration to foster inclusive workplace culture.

Key Responsibilities:



• Design cross-channel marketing experiences using Adobe platforms • Leverage behavioral data to optimize personalization strategies • Define audience targeting plans and decisioning frameworks • Conduct A/B and multivariate tests for continuous improvement • Establish measurement frameworks aligned with business outcomes

Requirements: • 5-7+ years of experience in personalization or digital marketing • Proven skills in journey orchestration and campaign management • Comfort with data-driven decision making and governance • Ability to lead teams through transformational changes • Analytical mindset with robust stakeholder management skills

Drive change at Tangerine by delivering exceptional personalized banking experiences that resonate with clients. #J-18808-Ljbffr

📌 Manager of Client-Centric Personalization (Winnipeg)
🏢 Tangerine Bank
📍 Winnipeg