GENERAL MANAGER / MANAGING DIRECTOR Savvy Smart Deals
Location: Remote
Type: Full-Time, Senior Executive
Industry: Global E-Commerce, DTC, Consumer Products, Performance Marketing

THE ROLE
Savvy Smart Deals is looking for a senior operator to run the business end to end.

This is not a traditional General Manager role.

You will have full responsibility for the commercial performance of Savvy Smart Deals, including:

P&L;

Product strategy

Sourcing

Pricing

Marketing

Traffic

Sales

Inventory

Budgets

Operations

Team performance

Growth

You will effectively operate Savvy as the business owner, with responsibility for turning products into profitable, scalable businesses.

WHAT YOU WILL OWN
Business & P&L;

Own revenue, margin, profit, budgets and forecasts

Manage marketing spend and operating costs

Review weekly performance and take corrective action quickly

Ensure every major product and channel has clear economics

Products & Sourcing

Continuously identify strong new product opportunities

Evaluate market demand, competition, margin and scalability

Work with suppliers and sourcing teams

Negotiate price, MOQ, terms, production and lead times

Manage product launches and seasonal planning

Decide what to launch, scale, improve or discontinue

Marketing & Offers

Own product positioning and offer strategy

Approve pricing, bundles, discounts, upsells and recurring revenue opportunities

Direct landing pages, advertorials, checkout, creative and video strategy

Drive conversion-rate, AOV and customer-value improvements

Ensure every offer is commercially ready before significant traffic is released

Traffic & Sales

Build relationships with affiliate networks, publishers, media buyers and traffic partners

Negotiate payouts and commercial terms

Secure profitable traffic at scale





Expand successful offers into new geographies and channels

Manage Shopify, direct-response funnels, affiliates, Amazon, remarketing and other sales channels

Inventory & Operations

Own inventory planning and purchasing decisions

Prevent stockouts and excessive inventory

Improve use of existing inventory through new offers, bundles and upsells

Coordinate suppliers, fulfillment, logistics and warehouse operations

Ensure operational problems do not interrupt sales

Performance & Analytics
You must understand and actively manage:

Revenue

Gross and net profit

CPA

ROAS

RPC

CVR

AOV

Affiliate payouts

Payment approval rates

Refunds and chargebacks

Inventory levels

Recurring revenue

Customer lifetime value

This is a data-driven role. Decisions should be based on economics, not opinion.

Leadership

Lead the Savvy business and operating team

Set priorities, owners and deadlines

Hold teams accountable for results

Coordinate sourcing, creative, marketing, technology, analytics, finance and operations

Recruit and develop strong people

Remove roadblocks and keep execution moving

WHO WE WANT
We are looking for a proven owner-type operator, not a corporate administrator.

You should have meaningful experience running or scaling an e-commerce, DTC, consumer-products or performance-marketing business.

Strong candidates will have:

Senior leadership experience

Direct P&L; responsibility

Experience launching and scaling products

Strong commercial and negotiation skills





Strong understanding of performance and affiliate marketing

Experience with Shopify and direct-response e-commerce

Strong financial and analytical ability

Experience managing marketing budgets

Understanding of sourcing, inventory and supply-chain economics

Experience leading cross-functional teams

Excellent English

Strong technology and AI skills

Experience with international e-commerce, Asian sourcing, Amazon, recurring-revenue models and payment optimization is a strong advantage.

THE PERSON
We want someone who can:

Make decisions

Move quickly

Negotiate hard

Understand numbers

Challenge weak assumptions

Find opportunities

Solve problems

Lead people

Take responsibility for results

You should be comfortable moving from a supplier negotiation to a P&L; review, then to a marketing campaign, traffic negotiation or inventory issue in the same day.

This role will not suit someone who waits for detailed instructions or manages mainly through meetings.

WHAT SUCCESS LOOKS LIKE
Success means building Savvy Smart Deals into a larger, more profitable and better-run global e-commerce business with:

Robust new products

Profitable traffic

Faster launches

Better conversion

Higher AOV

Growing recurring revenue

Strong inventory management

Accurate forecasting

Clear accountability

Consistent testing and optimization

Increasing revenue and profit

WHY JOIN
This is a rare opportunity to run an entire business, not one department.

You will have significant authority, direct access to ownership, strong internal resources and meaningful performance-based upside.

If you have already built, operated or scaled an e-commerce business and want full responsibility for the outcome, we want to speak with you.

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📌 GENERAL MANAGER / MANAGING DIRECTOR Savvy Smart Deals (New Brunswick)
🏢 WowSuite, DFO Performance, OnPoint Health Media & Tech
📍 New Brunswick