Job Description OWN AND DEVELOP STRATEGIC DIRECTIONFORCREATORMARKETING Define goals and holistic assessment guidelines for working withcreators.

Educate the business on the role of

Creator

Marketing;be the key contact for training and management of this program.

Collaborate with international stakeholders to encourage learning exchange, share bestpracticesand provide an understanding of the

Canadianlandscape within context ofcreators.

In line with annual business planningprocess,develop a cross functional approach for

Creator

Marketing which supports widermarketing andbusiness goals. CREATORPROGRAM EXECUTION WITH EXCELLENCE AND CAREFUL SELECTION Identifyand developdirectrelationships with

Creatorswhose organic reach can add value to the business across a variety of key playgrounds,to support us in buildingbrandloveandproduct trust.

Oversee the identification, prospecting,onboardingand execution of Key National Creators.

Build compelling business cases around creators for Global approval.

Work cross-functionally todevelopcreatorstrategiesacrossprojectsthathelptoachieve

Red Bull Canadabusinessobjectivesandbrandreach.

Represent the brand in an authentic manner and take the time to understand what eachcreatorsinterests are -what their goals and where they want to gowhile buildinga genuine connection and relationship.

Help to widen the understanding of Red Bull products, their functions, usage and benefits through credible communication and tools.

Work with Product Expert to overcome product barriers and ensurecreatorsare true product ambassadors, be confident to walk away where not.

Lead and execute a strong hospitality program with keycreatorsthat is suitable for their passions and interests.

Ensure a wide varietyand diversityofcreatorsare inour networks and managed according to ourbrand values.





Ensure we have reach into all key business playgroundsandconsumptionoccasionsand show versatility, as well as reflect the diversity of Red Bulls current and aspirational audience/consumer base in Canada.

Establish KPIs and ensurethe program is drivingorganic earned reach amongour target demosand deliver improvements in product understanding and trust. GENERAL BUSINESS OPERATIONS Refine existing management& reportingtools and monitoring approaches for allcreatorsand ensure our company wide approach is effective andefficient.

Constantlyevolve this process and sharelearningsand coaching with other team members.

Actively report and present learnings and successes to different business stakeholders, focusing on product trust and ROI of our investments.

Be an active memberof project groups to drive strategic & creative thinking towards key business priorities when it comes to building product understanding & trust.

Accurate budget management & commercial business case development.

Lead all onboarding and training around

Creator

Marketing across the organization.

Respond to consumer requests relatedtocreatorswhereappropriate.

Support development of annual Red Bull Canada marketing business plan.

Be a role modeland leaderto wider marketing team members.

Qualifications Minimum 6years experienceworking withsocialmediainfluencers/creatorsor otherhighprofiletalent, ideally withinthe

Entertainment,Sportor Mediaindustries.

University degree in

Marketing or PR preferred.





Ability to think strategically and problem solve.

Very equipped to build relations in a variety of playgrounds open to meeting current people and networking.

Proven leadership qualities, people management experience is preferred.

An agile, team player with strong project management and time management skills.

Works with passion and motivates others aroundthem.

Demonstrated presentation skills & negotiation skills.

Experience inworking cross functionally with both marketingand sales. A strong creative background with demonstrationin bringing ideas to life.

Experience in working with, negotiating & evaluating agencies.

Strong communication, writing & diplomatic skills.

High standard of integrity with a passion for the brand and commitment to Red Bull values.

An entrepreneurial can-do attitude facilitated bycontinuous learning&application; of best practices.

Ability to focus and follow through on priorities and deliver quality results.

Additional Information The expected annual base salary range for this position is $117,135 to $129,465.

The actual base salary for this position will depend on various factors including, but not limited to, the candidates qualifications, skills, experience and work location.

This position is also eligible for an annual bonus in accordance with the terms of Red Bulls bonus plan.

Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence.

We believe in integration and equal opportunity.

Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process.

We will work with all applicants to accommodate their individual accessibility needs.

📌 Head of Creator Marketing (Toronto)
🏢 Red Bull
📍 Toronto