Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.Role OverviewDrive how AI-powered workforce engagement capabilities are brought to market, shaping how organizations improve employee productivity, optimize workforce performance, and deliver more human customer experiences. This role sits at the intersection of product innovation and market execution, influencing how enterprise customers adopt and scale Genesys Cloud solutions. At Genesys, we are advancing customer and employee experience through AI that is grounded in empathy and real-world impact, and this role plays a critical part in translating that innovation into measurable business outcomes. You will partner across product, sales, marketing, and customer success to align strategy, define market narratives, and accelerate growth across a rapidly evolving portfolio. This position offers direct exposure to enterprise initiatives, executive stakeholders, and the opportunity to shape the future of AI-driven workforce engagement at scale.Key ResponsibilitiesOwn end-to-end go-to-market strategy for Workforce Engagement Management solutions, driving alignment from product-market fit through launch and sustained adoptionDevelop differentiated messaging and positioning that clearly communicates business value, improving workforce optimization,



employee engagement, and operational efficiencyLead market research and competitive analysis to identify growth opportunities, inform strategy, and strengthen market positioning in AI and workforce engagementBuild and deliver high-impact sales enablement assets that increase win rates, accelerate deal cycles, and improve field readinessPartner with customers, analysts, and internal stakeholders to shape product narratives, validate positioning, and reinforce thought leadershipDrive integrated marketing programs in collaboration with demand generation teams to increase awareness, pipeline creation, and expansion within enterprise accountsDeliver compelling executive-level storytelling across industry events, analyst briefings, and internal leadership forumsMeasure and optimize go-to-market performance using key business metrics, continuously refining strategy to improve revenue impact and market adoptionRequired Qualifications4+ years of experience in enterprise SaaS product marketing, preferably in workforce engagement, employee experience, or contact center technologiesStrong expertise in B2B marketing strategies and full-funnel execution across enterprise segmentsDemonstrated ability to develop messaging, positioning, and go-to-market strategies for complex technical productsProven experience collaborating cross-functionally with product, sales, and marketing teams to launch and scale solutionsStrong analytical and strategic thinking skills, with the ability to translate complex concepts into explicit business valueExcellent written and verbal communication skills,



with experience influencing stakeholders and presenting to senior audiencesAbility to operate effectively in fast-paced, evolving environments with changing prioritiesBachelor’s degree or equivalent professional experiencePreferred QualificationsExperience marketing AI-powered or cloud-based enterprise platformsFamiliarity with workforce engagement management or contact center ecosystemsExperience working with industry analysts or participating in thought leadership initiativesTrack record of supporting enterprise-level product launches and scaling adoption across global marketsBenefits That Support YouComprehensive extended group health coverageGenerous paid time off, including vacation and personal leaveRetirement savings program with employer RRSP matching up to a prescribed maximum amountFamily-friendly benefits, including parental leave top-up and adoption assistanceGrowth and development opportunities through access to learning resources and internal mobility programsCompensationMarket-competitive salary with an anticipated base compensation range of $89,800.00 - $117,900.00. Actual salaries will vary depending on candidate’s experience, qualifications, skills, and location. This role might also be eligible for commission or performance-based bonus opportunities.Reasonable AccommodationsIf you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at [email protected] is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.#J-18808-Ljbffr

📌 Product Marketing Manager - $89,800 - $117,900 A Year (Winnipeg)
🏢 Genesys
📍 Winnipeg