We're partnering with a high-growth company to hire a Senior Director, Organic Growth & AI Search to lead the next evolution of its organic acquisition strategy.

This is a senior growth leadership role for someone who thinks about search far beyond traditional SEO. The organization has a significant digital acquisition engine, an established organic presence, and a growing investment in AI search, AEO/GEO and LLM visibility. The opportunity now is to bring these pieces together into a cohesive strategy and accelerate execution at scale.

You'll lead a well-resourced team spanning organic search, content and emerging growth channels, while working closely with leaders across Paid Acquisition, Product, Brand, PR, Partnerships, Analytics and Customer teams.

What You'll Do

Own the organic growth strategy

- Develop and lead a holistic organic acquisition strategy across traditional search, content, AI search and emerging discovery channels.
- Identify opportunities to increase organic customer acquisition while optimizing the relationship between paid and organic search.
- Build on an established roadmap and determine how the organization can execute faster and at greater scale.
- Connect organic initiatives directly to acquisition, revenue and broader business outcomes - not simply traffic and rankings.

Lead the evolution into AI search
- Own the company's approach to AEO, GEO, LLM visibility and AI-driven discovery.
- Establish how the organization measures and improves its visibility across AI platforms and emerging search experiences.
- Use data to identify where the brand needs greater authority, third-party mentions, citations and visibility.
- Think beyond owned content and technical SEO to understand the broader ecosystem influencing how brands are surfaced and recommended by AI.
- Stay current on a rapidly evolving landscape and translate changes into clear priorities for the business.
- Continue advancing the use of AI tools to improve the speed, efficiency and scalability of content and organic growth programs.

Build influence beyond the organic team

Organic growth increasingly extends beyond the company's own website. You'll partner across the organization to influence how the brand appears throughout the broader digital ecosystem.

This could include working with:

- PR and Communications to strengthen authoritative third-party coverage.
- Brand, Partnerships and Affiliates to expand visibility across relevant external platforms.




- Social and Growth teams to seed and amplify conversations across communities and qualified networks.
- Paid Acquisition to identify opportunities where successful organic activity can be amplified through paid investment.
- Product teams on new digital experiences and acquisition entry points that can contribute to search and AI visibility.
- Customer-facing teams to understand how publicly available brand interactions may influence discovery and perception.

You won't necessarily own each of these functions, but you'll need the credibility, data and influence to align teams around a shared organic growth strategy.

Lead and Develop the Team

You'll lead a sizeable team, with three direct reports spanning key areas of organic growth and content.

The leadership style here is high-autonomy and low-ego. We're looking for someone who can set a clear direction, empower strong people to execute, ask thoughtful questions and use data to challenge assumptions without micromanaging.

You should be comfortable creating accountability while maintaining a collaborative environment that values candid communication, curiosity and sustainable ways of working.

Partner Closely with Paid Acquisition

This role will operate as a close peer to the leader responsible for paid acquisition.

The organization makes a significant investment in search advertising, making the relationship between paid and organic especially important. Together, you'll look at search holistically - understanding where paid investment is necessary, where organic can acquire customers more efficiently, and where the two channels can amplify one another.

Strong collaboration here is essential.

Bring Organic Growth to the Executive Table

You'll have meaningful exposure to senior leadership and will be expected to translate a complex, quickly evolving search landscape into clear business recommendations.

This includes:

- Presenting organic performance and strategy during quarterly business reviews.
- Connecting search and AI visibility initiatives to revenue and new customer growth.




- Communicating opportunities, risks and investment priorities to executives.
- Using data to make recommendations and manage upward effectively.
- Helping formalize and continually elevate the organization's long-term organic and AI-search strategy.

What We're Looking For

We're open to candidates from B2B, B2C, SaaS, fintech, e-commerce or other businesses with sophisticated, high-volume digital acquisition engines.

You'll likely bring:

- Significant leadership experience across organic search, SEO, growth or digital acquisition.
- Experience leading and developing multidisciplinary teams.
- A strong understanding of how organic acquisition contributes to revenue, customer growth and recurring revenue targets.
- Demonstrated knowledge of AEO, GEO, LLM discovery and the changing AI-search ecosystem.
- A sophisticated understanding of technical SEO, content strategy and off-site authority.
- Experience measuring visibility and performance across both traditional and AI-driven search environments.
- Strong analytical fluency and comfort discussing your measurement methodology, data sources and technology stack.
- Experience working closely with Paid Acquisition and understanding the interplay between paid and organic search.
- Strong cross-functional influence across areas such as Product, PR, Brand, Social, Partnerships and Analytics.
- Executive-level communication and presentation skills.
- The ability to turn complex data and emerging trends into clear strategic recommendations.

Most importantly, leadership comes first.

We're not looking for someone who simply knows the newest terminology in AI search. We're looking for a strong growth leader who can understand where the market is going, surround themselves with strong specialists, connect multiple functions around a strategy and turn opportunity into measurable business results.

Why Join?

You'll be joining an organization that has already made meaningful investments in organic growth and AI-enabled ways of working. There is an established foundation, dedicated analytical support, robust internal resources and a healthy budget to execute.

The opportunity isn't to convince the business that organic and AI search matter. That work has already begun.

The opportunity is to bring the strategy together, raise the level of execution and help define what best-in-class organic growth looks like in the AI-search era.

📌 Senior Director, Organic Growth & AI Search (Toronto)
🏢 CreativeNiche
📍 Toronto