Your role asMarketing Campaign Manager The Growth &

• Events team is Dialogue’s execution engine, converting strategy into pipeline, market presence, and measurable impact. We’re looking for a Campaign Marketing Manager to own social media as a growth channel and run integrated marketing campaigns that generate pipeline and reinforce our national market presence. You’ll build the strategy, run the programs, and be accountable for results across B2B campaign execution, event promotion, social media growth, paid social, community management, employee advocacy, and social SEO. You report directly to the Director of Growth &

• Events. Social media growth Own social media as a growth channel - set the strategy, build the playbooks, and drive measurable audience and engagement growth Lead community management across all platforms: respond, engage, and build Dialogue’s presence in relevant conversations Manage paid social (boosting and ads): audience targeting, budget allocation, and performance optimization Drive social SEO and discoverability - optimize profiles, content formats, and publishing cadence for platform algorithms Own social analytics and reporting: track reach, engagement, follower growth, conversion, and channel ROI

• Plan and execute B2B demand gen campaigns end-to-end: brief, asset coordination, channel activation, and performance tracking Run event promotion campaigns - from awareness to registration - in close partnership with the Events Manager Coordinate with Content Marketing on the social calendar; own everything beyond content (distribution, amplification, targeting, paid, reporting)



Work with the Growth Specialist and GTM team to align campaign messaging with ICP, funnel stage, and sales priorities Track campaign performance against pipeline contribution targets; iterate based on data B2B campaigns generate qualified leads and advance pipeline in support of the team’s closed pipeline contribution target Social media converts from a publishing channel into a measurable growth driver - audience growth, engagement, and pipeline influence tracked quarterly Social analytics are reported consistently, with clear recommendations tied to business outcomes Strong cross-functional relationships with Content Marketing, Events, Growth, and GTM 5+ years in B2B marketing with direct ownership of integrated campaigns ~ Proven track record of growing social channels and connecting social activity to business outcomes ~ Hands-on experience with paid social (LinkedIn a must

• Meta and others an asset) ~ Experience building or contributing to an employee advocacy program ~ Strong project management skills ~ Comfortable with analytics tools and able to build transparent, actionable performance reports ~ Experience working with creative and content teams

• Familiarity with B2B demand gen and the full marketing funnel Access to the Dialogue app and virtual mental health support for you and your family ~ Fully funded insurance, a health spending account, dental coverage, and fitness reimbursement ~4 weeks vacation, 9 wellness days, and 1 volunteer day ~ Hybrid work: 3 days/week in our Montreal or Toronto offices, excluding remote roles ~ Incentive plans, referral bonuses &

• RRSP matching ~ Learning via Coursera, external training budget & mentorship ~ Optional parental leave top-up #

📌 Campaign Marketing Manager - Microsoft (Montreal)
🏢 Dialogue
📍 Montreal