Director of Sales – Full-Service Hotel

Salary: $75,000–$90,000 per year + performance-based incentive opportunity

About the Role

We are looking for an experienced hotel sales professional to lead the sales strategy and business development efforts for our full-service hotel in Calgary.

Previous hotel sales experience is required.

This is not a general sales position. The Director of Sales will be responsible for driving rooms and Meetings & Events revenue, growing key accounts, developing new business, and leading the sales team to achieve and exceed budgeted revenue goals.

The ideal candidate is a hands-on hotel sales leader who knows how to prospect, build relationships, close business, understand hotel revenue, and hold a team accountable for results.

What You Will DoSales & Business Development

- Own and execute the hotel's sales strategy to achieve and exceed annual revenue targets.
- Develop new business across corporate, group, Meetings & Events, leisure, government, sports, and other key market segments.
- Build and maintain strong relationships with key corporate accounts, meeting planners, travel partners, and industry contacts.
- Personally conduct sales calls, prospecting, client appointments, networking, trade shows, and hotel site inspections.
- Identify opportunities to increase market share and generate new revenue.
- Develop strategies to convert lost business and target accounts currently doing business with competitors.
- Negotiate contracts and rates while balancing client needs with hotel profitability.
- Maintain a strong presence in the Calgary business and hospitality community.

Meetings & Events
- Drive group and Meetings & Events business from initial prospecting through conversion.
- Work closely with Events, Food & Beverage, and Operations to ensure business sold is successfully executed.
- Build relationships with meeting planners, corporate clients, event organizers, and local organizations.
- Participate in client meetings, site inspections, pre-conference meetings, and post-event follow-up.
- Identify opportunities to increase room nights, meeting space utilization, and catering revenue.

Revenue & Business Strategy




- Work closely with the General Manager and Revenue Management team to maximize hotel revenue and profitability.
- Understand and utilize hotel performance metrics including occupancy, ADR, RevPAR, pace, pickup, need dates, and group displacement.
- Monitor competitor activity, market trends, and business opportunities.
- Review sales production and market segment performance and adjust strategies accordingly.
- Participate in forecasting, budgeting, and business planning.
- Make commercially sound decisions regarding accounts, rates, group opportunities, and hotel inventory.

Leadership & Team Development
- Lead, coach, and develop the hotel's sales team.
- Set clear sales targets and expectations and hold the team accountable for results.
- Conduct regular sales meetings, coaching sessions, and performance reviews.
- Develop the team's prospecting, closing, and account management skills.
- Create a sales culture focused on accountability, activity, teamwork, and results.
- Lead by example and remain actively involved in selling.

Financial & Administrative
- Achieve annual room, group, Meetings & Events, catering, and overall hotel revenue goals.
- Prepare and manage sales budgets and forecasts.
- Monitor departmental expenses and ensure resources are used effectively.
- Maintain accurate account information and sales activity in the hotel's CRM system.
- Prepare regular sales reports and business reviews.
- Analyze sales results and identify opportunities for improvement.

Who We're Looking For We are looking for a proven hotel sales leader , not a general sales professional looking to move into hospitality.

Required Qualifications

- 5+ years of progressive hotel sales experience .
- Experience in a hotel sales leadership or management role.
- Proven experience generating corporate, group, and Meetings & Events business.
- Demonstrated ability to achieve or exceed sales and revenue targets.




- Strong understanding of hotel operations and how sales decisions impact the overall hotel.
- Working knowledge of hotel revenue management, forecasting, ADR, occupancy, and group pricing.
- Strong negotiation and closing skills.
- Experience coaching and leading a sales team.
- Excellent communication and presentation skills.
- Valid driver's license and ability to travel locally for client meetings and networking.

Strong Assets
- Previous Director of Sales or Assistant Director of Sales experience.
- Full-service hotel experience.
- Existing Calgary corporate and Meetings & Events contacts.
- Hilton experience.
- Experience with major hotel PMS, CRM, and sales systems.

What We Are Looking For in the Right Person

You are someone who

- Knows hotel sales and understands how a hotel makes money.
- Is comfortable picking up the phone and prospecting for new business.
- Has an existing network or knows how to build one quickly.
- Can walk into a client meeting and confidently sell the hotel.
- Is comfortable negotiating rates and contracts.
- Uses data and hotel performance information to make sales decisions.
- Doesn't wait for business to come to them.
- Can lead a team while still being a hands-on salesperson.
- Is accountable for results and takes ownership when targets are not being met.
- Builds relationships that turn into repeat and long-term business.
- Is motivated by achieving results and growing the business.

Why Join Us? This is an opportunity to take a leadership role in a full-service Calgary hotel and have a direct impact on the property's revenue strategy and overall performance .

You will work closely with the General Manager and Revenue Management team and have the opportunity to influence the hotel's sales strategy, grow key accounts, develop new business, and build a high-performing sales team.

We are looking for someone who wants to make a difference, build the business, and be accountable for results.

Compensation & Benefits

- $75,000–$90,000 annual salary
- Performance-based incentive opportunity
- Full time position
- Extended health care
- Dental care
- Vision care
- Opportunities for professional growth and development

Work Location In person – Calgary, Alberta

Job Type

Full-time

📌 Director of Sales (Calgary)
🏢 DoubleTree by Hilton Calgary North
📍 Calgary