Lead sales strategy, team development, and profitable growth across VDK Group's divisions.

VDK Group Inc. is a family-owned and operated company providing high-quality exterior doors, windows, overhead doors, and commercial glazing systems. We are committed to exceptional workmanship, customer satisfaction, and building long-term relationships with our employees and customers.

About the Opportunity

We are seeking a Director of Sales to lead sales across our Windows, Entry Doors, Overhead Doors, and Commercial Glazing divisions. Working directly with ownership and senior leadership, you will develop and execute sales strategies, grow key accounts, identify recent market opportunities, and lead our sales team. This is a hands-on leadership role for someone who can build relationships, develop people, and turn opportunities into profitable growth.

As VDK continues to grow in Canada and the US, this position offers the opportunity to directly influence our sales strategy, team, processes, and future growth.

What You'll Own

Sales Leadership & Growth

- Develop and execute sales strategies across all divisions
- Establish sales targets, forecasts, KPIs, and performance expectations
- Identify new customers, markets, partnerships, and revenue opportunities
- Develop and strengthen key customer accounts
- Lead major sales opportunities and negotiations
- Monitor revenue, margins, pipeline activity, and overall sales performance

Team & Collaboration

- Lead, coach, and develop the sales team
- Build accountability and a results-driven sales culture




- Work closely with Estimating, Operations, Production, Project Management, and leadership
- Ensure sales commitments align with operational capacity and profitability

Technology & Improvement

- Improve CRM, forecasting, pipeline management, and sales reporting
- Use data and technology to identify opportunities and improve sales effectiveness
- Support continued growth into new Canadian and US markets

What You'll Bring

- Proven sales leadership experience, ideally within construction, manufacturing, building products, windows, doors, overhead doors, or commercial glazing
- Strong B2B sales and business development experience
- Demonstrated ability to lead and develop a sales team
- Strong understanding of pricing, margins, forecasting, and profitability
- Excellent negotiation, communication, and relationship-building skills
- A hands-on, results-driven leadership approach
- Experience with CRM/ERP systems and sales reporting
- Valid driver's licence and ability to travel as required

Compensation and Benefits

- $120,000 – $150,000 base salary, plus performance-based bonus
- Benefits plan with Life and AD&D; Insurance
- Group RRSP/DPSP Matching Program
- Career development and career advancement
- Company events and company discounts
- Collaborative and supportive team

VDK Group Inc. is committed to providing accommodations for applicants with disabilities throughout the recruitment process. If you require accommodation, please notify Human Resources.

📌 Director of Sales (Norwich)
🏢 VDK Group
📍 Norwich