Job title: Front Desk & Sales Associate

Location: WD Swim – 66 Bullock Dr. Unit 5, Markham, ON L3P 3P2

Job Type: Full-time

Reports To: Operations Manager

About WD Swim

WD Swim is a leading swim school in the Greater Toronto Area, offering high-quality swim instruction for children and adults of all ages and skill levels. We are dedicated to creating a safe, supportive, and welcoming environment for our swimmers, families, and team members.

Position Overview The Front Desk & Sales Associate is the face of WD Swim and one of the first points of contact for our families and customers.

This is a customer-facing role that combines front desk administration, customer service, and sales support. The ideal candidate is friendly, confident, energetic, and comfortable speaking with parents and families, understanding their needs, recommending appropriate programs, and helping convert inquiries into registrations.

While administrative duties are an important part of the position, this role is not primarily a paperwork or back-office position. We are looking for someone who enjoys interacting with people and takes initiative in creating a positive customer experience and supporting the growth of the swim school.

Key ResponsibilitiesFront Desk & Customer Experience

- Welcome parents, swimmers, members, and guests in a warm, friendly, and skilled manner
- Serve as the primary point of contact for customers visiting or contacting WD Swim
- Answer phone calls, emails, and in-person inquiries regarding programs, schedules, pricing, and services
- Build positive relationships with families and provide a welcoming customer experience
- Listen to customer needs and provide helpful recommendations regarding classes and programs
- Address customer questions and concerns promptly and professionally

Sales & Enrollment

- Respond to new customer inquiries and help guide prospective families through the registration process
- Promote WD Swim programs, services, and available classes to prospective and existing customers




- Identify opportunities to recommend additional classes, programs, or services based on customer needs
- Follow up with prospective customers who have expressed interest but have not yet registered
- Assist with converting inquiries and trial lessons into registrations
- Maintain a positive, consultative approach to sales without being overly aggressive
- Support the team in meeting customer enrollment and retention goals

Administration & Operations

- Manage class bookings, registrations, cancellations, transfers, and member check-ins
- Process payments, issue receipts, and assist with basic billing inquiries
- Maintain accurate customer records, files, and member information
- Coordinate effectively with instructors and management regarding schedules, customer needs, and operational updates
- Perform daily administrative tasks including data entry, scheduling, and basic reporting
- Ensure the front desk and customer-facing areas remain clean, organized, and professional
- Promptly communicate operational issues, customer concerns, or facility needs to management
- Follow WD Swim policies, procedures, and confidentiality standards

Qualifications

- Previous experience in customer service, front desk, sales, hospitality, recreation, or administrative roles preferred
- Strong verbal and written communication skills
- Friendly, outgoing, and confident personality
- Comfortable speaking with parents and families in person and over the phone
- Strong customer service and relationship-building skills
- Comfortable identifying customer needs and recommending appropriate services or programs




- Sales or enrollment experience is an asset
- Excellent organizational and multitasking abilities
- Basic computer skills, including email, scheduling systems, and spreadsheets
- Ability to work independently while collaborating effectively with instructors and management
- Reliable, punctual, skilled, and detail-oriented
- Positive attitude and willingness to take initiative

The Ideal Candidate We are looking for someone who is people-oriented first and administrative second.

You may be a great fit if you:

- Enjoy talking to people and building relationships
- Naturally make customers feel welcome and comfortable
- Are confident answering questions and explaining services
- Have a proactive, “let me see how I can help” attitude
- Are comfortable recommending programs and asking for the sale when appropriate
- Can balance customer interaction with administrative responsibilities
- Thrive in a busy environment where every day involves interacting with different families

Why Join WD Swim?

- Supportive and team-oriented work environment
- Opportunity to grow with a wellness-focused and expanding organization
- Competitive hourly compensation
- Ongoing training and professional development opportunities
- Opportunity to develop skills in customer service, sales, and operations
- Be part of a team focused on creating a positive experience for children and families

Job Types: Full-time, Permanent Pay: $22.00-$28.00 per hour

Benefits

- Dental care

Ability to commute/relocate:
- Markham, ON L3P 3P2: reliably commute or plan to relocate before starting work (required)

Application question(s):
- We do not provide work visa sponsorship for candidates currently residing outside of Canada. Are you authorized to work in Canada?

Education:
- Bachelor's Degree (preferred)

Experience:
- Administrative Assistance, Customer Service, Sales: 1 year (preferred)

Language:
- English (required)

Work Location: In person

📌 Front Desk & Sales Associate (Markham)
🏢 wd swim
📍 Markham