- Analyze media opportunities and select appropriate media partners
- Help establish spend targets
- Evaluate chance costs and make recommendations
- Participate in partner meetings
- Assess feasibility of creative concepts with internal and external stakeholders
- Request and review proposals from traditional and digital media partners
- Negotiate approved placements and finalize agreements
- Collaborate with the media planning team
- Traffic campaigns within the CM360 ad server
- Coordinate with internal and external partners to deliver creative assets in required formats and on schedule
- Manage relationships with local media partners
- Serve as point of contact for internal teams and external partners
- Communicate variations in media plan execution
- Optimize placements with media partners to achieve campaign goals
- Assist with budget tracking and invoice reconciliation for direct buys
- Oversee contract workflows and administrative follow-through
- Review invoices and contracts with internal teams
- Consolidate media buys to meet annual investment targets
- Prepare post-buy reports and present strategic recommendations
- Monitor market trends and share insights with internal teams
Requirements
- University degree in marketing, communications, business administration or a related field
- Minimum three (3) years’ experience in a similar role, ideally within an agency or internal marketing department
- Strong proficiency with the CM360 ad server is an asset
- Strong proficiency with Google Workspace, particularly Google Sheets, for budget tracking and managing planning tools
- Intermediate English proficiency is an asset
- French reading, speaking, and writing at advanced level (C)
- Solid understanding of the Canadian media landscape and advertising products
- Excellent interpersonal skills and business acumen
- Ability to evaluate strategic scenarios and develop innovative, competitive plans
- Strategic mindset with an action- and results-oriented approach
- Rigorous attention to detail and strong analytical skills
- Strong negotiation skills
- Exceptional organizational skills with the ability to manage priorities
- Candidates may be subject to skills and knowledge testing
- Successful candidates must complete a mandatory criminal record check; other background checks may apply
- Employees must adhere to the Code of Conduct and disclose potential conflicts of interest
Core Competencies
Demonstrates expertise in media analysis, partner negotiation, and campaign optimization, with a strong focus on budget management and strategic planning. Proficient in leveraging tools like CM360 and Google Workspace to enhance media performance and collaboration.
Highest-signal resume keywords
- CM360 Ad Server Proficiency
- Google Workspace Expertise
- Media Analysis and Optimization
- Negotiation Skills
- Budget Tracking and Management