Lead innovation in banking with Tangerine as a Manager of Client-Centric Personalization. Employ data-driven insights to create personalized experiences for valued clients. As a key contributor, you will shape personalized marketing strategies that cater to diverse client needs. This role requires a forward-thinking mindset to enhance client journeys using advanced analytics and cross-channel strategies. You will champion collaboration to foster inclusive workplace culture. Key Responsibilities:

- Design cross-channel marketing experiences using Adobe platforms
- Leverage behavioral data to optimize personalization strategies
- Define audience targeting plans and decisioning frameworks
- Conduct A/B and multivariate tests for continuous improvement




- Establish measurement frameworks aligned with business outcomes

Requirements:

- 5-7+ years of experience in personalization or digital marketing
- Proven skills in journey orchestration and campaign management
- Comfort with data-driven decision making and governance
- Ability to lead teams through transformational changes
- Analytical mindset with robust stakeholder management skills

Drive change at Tangerine by delivering exceptional personalized banking experiences that resonate with clients.

📌 Manager of Client-Centric Personalization (Toronto)
🏢 Tangerine Bank
📍 Toronto