Location: St. John’s, NL (In-office required)

About Cira

Cira Nutrition is a Canadian, women-led supplement brand focused on making wellness approachable, enjoyable, and easy to fit into real life. From hydration and energy to everyday wellness, we create outstanding-tasting products designed with women and their routines in mind.

Based in St. John’s, Newfoundland, Cira is part of the Nutra Holdings portfolio and is growing across e-commerce, Amazon, and retail. Our team is collaborative, creative, and always looking for new ways to grow, while staying true to what makes the brand feel fun, relatable, and distinctly ours.

Role Overview

We’re looking for a Marketing Coordinator who can bring organization, creativity, and a strong understanding of social media to Cira’s day-to-day marketing.

A major focus of this role will be keeping our social channels moving. You’ll manage the social media calendar, coordinate and publish content across platforms, write social copy, and engage with our community, while ensuring upcoming launches, campaigns, and creator content are reflected across our channels.

You’ll also support our growing creator network by researching potential partners, coordinating social collaborations, engaging with existing creators, and assisting with gifting and influencer activations.

We also want someone who isn’t afraid to pick up their phone and create. From capturing behind-the-scenes moments from content shoots to events, filming staff content or jumping on a relevant trend. You’ll help create organic content that gives our community a look at the personality and people behind Cira.

You’ll work closely with our marketing and creative teams, so being able to manage multiple priorities, communicate clearly, and keep projects organized will be key. We’re looking for someone who genuinely understands social media and digital culture, has an eye for engaging content, and is excited to contribute ideas while taking ownership of execution.

Key Responsibilities

- Social Media Calendar Management: Own and maintain Cira’s social media calendar, coordinating upcoming content, campaigns, product launches, creator collaborations, and key brand moments across all active platforms.
- Multi-Platform Publishing: Manage the scheduling and publishing of content across Instagram,TikTok, and LinkedIn, ensuring content is accurate, on-brand, and published on schedule.
- Social Media Copywriting: Write and adapt captions and social copy across platforms while maintaining Cira’s brand voice and messaging.
- Social-First Content Creation: Capture organic, social-first content for Cira’s channels, including behind-the-scenes moments, staff content, office culture, events, product moments, and trend-based videos.



Be comfortable filming quick, engaging content on a phone and getting team members involved when needed.
- Community Management: Monitor DMs, comments, tags, and mentions across social. Respond to general questions, engage with our community, and route customer service inquiries to the appropriate team when needed.
- Trend &
- Content Research: Stay on top of emerging social media, wellness, fitness, and lifestyle trends and proactively bring relevant content ideas and opportunities to the team.
- Creator Community Engagement: Maintain regular engagement with Cira’s creator community by liking, commenting, and resharing relevant content while identifying opportunities to strengthen relationships and amplify creator content.
- Creator &
- Influencer Prospecting: Research and identify new creators, influencers, and athletes who align with Cira’s brand, audience, and upcoming campaigns, helping grow our creator network across Instagram and TikTok.
- Influencer &
- PR Support: Support the day-to-day coordination of creator gifting, PR initiatives, product shipments, and influencer marketing activations.
- Campaign &
- Social Reporting: Monitor social and campaign performance, identify trends and key learnings, and share insights with the marketing team to help inform future content and initiatives.
- Events &
- Brand Activations: Support Cira at occasional events, pop-ups, and brand activations, including capturing social content and behind-the-scenes moments. Local and/or national travel may occasionally be required.
- Cross-Functional Marketing Support: Contribute to product launches and other marketing initiatives across email, e-commerce, Amazon, Shopify, and the broader Cira business as needed.

What We’re Looking For

- Highly Organized: You love calendars, checklists, deadlines, and keeping moving pieces aligned. You’re comfortable managing multiple priorities and ensuring nothing falls through the cracks.
- Social Media Savvy: You have hands-on experience with social media and a strong understanding of how Instagram, Facebook, TikTok, and LinkedIn operate.
- Comfortable Creating Content: You’re confident getting behind the camera to capture quick, social-first content and getting others involved. Whether it’s filming a behind-the-scenes moment, jumping on a TikTok trend, or grabbing a team member for a quick video,



you enjoy bringing content ideas to life.
- Strong Communicator: You’re a confident writer who can adapt Cira’s brand voice across captions, community interactions, creator communications, and other marketing touchpoints.
- Creative &
- Trend-Aware: You naturally keep up with social media, creator, wellness, fitness, and lifestyle trends and can translate them into relevant ideas for the brand.
- Proactive &
- Accountable: You’re comfortable taking ownership of your responsibilities, anticipating what needs to happen next, and following projects through to completion.
- Collaborative: You enjoy working closely with creative, marketing, influencer, and e-commerce teams to bring campaigns and content to life.
- Passionate About the Industry: You have a genuine interest in fitness, nutrition, wellness, social media, and brand building.

Growth Opportunities

Role As you grow within the role, there will be opportunities to take on greater ownership across Cira’s broader social and marketing strategy, including:

- Developing and owning larger social campaigns and content initiatives.
- Taking greater ownership of social media strategy, channel planning, and performance.
- Growing Cira’s organic, social-first content through new concepts, trends, and recurring content series.
- Taking on greater ownership of creator and influencer partnerships and brand activations.
- Using social and campaign performance insights to make recommendations and help shape future marketing decisions.

What We Offer

- You’ve got the skills for the job and deserve proper compensation! We offer competitive salaries so you can bring your best self to work.

- We offer health insurance, including dental, EFAP, and Group RRSP with employer matching.
- Our Healthy Living Program reimburses health and wellness expenses starting at $500/year.
- High-performing people need a healthy balance. Take advantage of our office gym!
- Live the brands you work on. Enjoy free monthly supplement orders from our four brands: Cira Nutrition, Jacked Factory, Transparent Labs, and Nested Naturals.
- Our team never stops learning.

We provide self-development assistance so you can continue to grow your career in and out of the office.

Why Join Nutra? Nutra Holdings is one of Canada’s fastest-growing consumer products companies, with a portfolio of leading health and wellness brands sold globally through e-commerce and retail channels. In 2026, Nutra was recognized as one of Canada’s Best Managed Companies, reflecting our commitment to building a high-performing, entrepreneurial, and people-focused organization. All qualified candidates are encouraged to apply; however, preference will be given to local applicants.

📌 Marketing Coordinator – Cira Nutrition (St. John's)
🏢 Nutra Holdings
📍 St. John's