As one of the only CPG companies to be headquartered in Canada, a marketingcareer at Maple Leaf offers you a unique opportunity to develop strategies andact as the general manager of a business, rather than work at a satelliteoffice. The Director owns developing and executing growth strategies anchored indeep understanding of 3Cs (Consumer/Customer, Competitors, Company) and 4 Ps(Product, Price, Promotion, Placement) inclusive of a 1–3-year innovationpipeline. Lead the Maple Leaf growth agenda of Fresh Poultry on our mission to deliverprofitable growth and share expansion Provide general management accountability, with direct ownership of thecategories P&Ls; Coach and lead a team of marketing professionals to execute our strategiesand advance our business objectives.

Maximize total category performance across all channels (Retail/Foodservice)in Canada Develop the strategic direction, business performance, market shareexpansion, and execution of the category marketing plans across all channels Ensure the product portfolio meets consumer and customer needs whiledelivering margin, volume and profit expectations Assess and recommend direction and strategy on private label bids, withsupport from finance Commercial Acumen, Budget Planning & P&L; Management – Solid understanding ofkey drivers of the budget process and P&Ls;, with the ability to recommendchanges to move the business forward Business Understanding and Insights – Ability to understand, manipulate, anddraw conclusions from internal & external data sources.

Business

Reviews & Plans – Experience leading annual business reviews &planning; processes to assess current business. Your planning expertiseincludes proven and recurring success driving objectives and strategies foreach opportunity, spending levels, pricing/costing assumptions,volume/consumption builds,



risk analysis, and an integrated marketingcalendar Sales Knowledge & Connectivity – Understanding of customer strategies andmotivations, and applies insights to support marketing planning process & initiative execution Strategic Leadership & Business Planning – Demonstrates big picture thinkingwith an ability to clearly articulate a strategic direction, justified withsound fact-based rationale.

Marketing

Communications – Engage on and meaningfully contribute to thedevelopment of disruptive and breakthrough marketing campaigns and creative Action Oriented & Agility – Proactive and performance driven, with theability to work under pressure in a fast-paced environment.

What We Offer At Maple Leaf Foods Being part of a high-performance, people-focused company that has aninspiring and unique vision to become the most sustainable protein company onearth, and a deep commitment to sustainable protein across North America.

Defined Contribution Pension

Plan with company matching that starts on yourfirst day of employment. Learning and development opportunities, including workshops, ‘speaker series’events, and resources that allow you to develop your skills and progress yourcareer. Supporting our deep commitment to community impact, we offer up to two paiddays annually to volunteer at a cause of your choice.





We’re a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet. We care about our communities and commit to reducing food insecurity in Canada. We’re passionate about food.

For more than 100 years, we’ve made delicious,healthy protein that Canadians love under iconic national and regional brands,like Maple Leaf®, Schneiders®, and Greenfield Natural Meat Co.® We are one of the only food companies in Canada to set science-based targets. We’re a global food company with approximately 10,000 team members. Championing diversity and inclusion is a critical component to advancing ourcollective purpose and vision and living the Maple Leaf Leadership Values.

Webelieve in building, investing in, recognizing, and rewarding remarkable peoplewho value an inclusive workplace, embrace all forms of diversity, and commit toincluding every voice in our team-oriented environment.

High Performance

We thank all applicants for their interest in exploring employment opportunitieswith Maple Leaf Foods; Championing diversity and inclusion is a critical component to advancing ourcollective purpose and vision, living the Maple Leaf Leadership Values, anddelivering winning results. Accommodation is available upon request forapplicants with disabilities in the recruitment and assessment process and whenhired;

Disclaimer: Please note that salaries posted on sites other than the MLF Careers Page are not a reflection of Maple Leaf Foods and are an estimated salary range provided by that particular job board.

Maple Leaf

Foods offers competitive wages and an attractive total rewards package, which will be discussed during an interview with our Talent Team. #

📌 Marketing Director - Fresh Poultry (Mississauga)
🏢 Kibbi Technologies
📍 Mississauga