Our partner is looking for a Manager, Integrated Marketing based in Canada.

As an Integrated Marketing Manager, you will lead full-funnel marketing strategy and execution for the Casino business across the Canadian market. You will shape culturally relevant campaigns that connect with local audiences in a fast-growing and competitive environment. The role serves as a central marketing function, bringing together brand, product, acquisition, CRM, social, PR, and revenue operations.

Data, consumer insights, and performance results will guide your decisions, experimentation, and optimization efforts. This is an opportunity to combine strategic thinking, creative storytelling, and cross-functional leadership to drive meaningful market growth.

Serve as the primary marketing lead for the Casino business in Canada, aligning priorities, strategy, and execution across multiple teams.

Develop integrated marketing strategies, campaign briefs, and go-to-market plans connected to key growth and performance objectives.

Translate product and brand positioning into culturally relevant, locally tailored, and insight-driven marketing campaigns.

Lead full-funnel, multi-channel campaigns in collaboration with Acquisition, Paid Media, CRM, Social, Public Relations, and other partner teams.

Partner closely with creative teams and external agencies to develop campaigns that resonate with Canadian audiences.

Use consumer, campaign, and performance data to inform marketing decisions and identify opportunities for improvement.

Test new concepts and approaches, evaluate results, and continuously optimize marketing performance.

5 years of marketing experience ,



ideally within gaming, sportsbook, casino, or another highly regulated industry.

integrated, multi-channel marketing campaigns .

Strong knowledge of content, media, partnerships, and brand marketing beyond traditional performance marketing.

Experience working across full-funnel marketing strategies and coordinating multiple channels and stakeholders.

Strong analytical capabilities, with demonstrated experience using data and performance insights to guide marketing decisions.

Comfortable working collaboratively with internal teams, creative partners, agencies, and other external stakeholders.

Fully remote prospect based in Full-time position within a technology-driven and innovative environment.

Opportunity to lead high-impact integrated marketing initiatives across the Canadian market.

Exposure to cross-functional teams spanning CRM, acquisition, paid media, social, PR, creative, and revenue operations.

Environment that encourages experimentation, innovation, and data-driven decision-making.

Collaboration with creative teams and external agency partners.

Opportunity to develop expertise across integrated marketing, brand, content, media, and partnerships.

Inclusive environment committed to supporting applicants and employees with disabilities through appropriate accommodations.

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📌 Marketing Manager - English Speaker (Winnipeg)
🏢 Jobgether
📍 Winnipeg