Summary:

We are looking for a motivated and culturally savvy Marketing specialist ( full time) to support our marketing efforts for the Canada market. This role will focus primarily on building and managing social media, influencer collaborations,, online and offline marketing to grow brand awareness among Chinese-speaking audiences in Canada.

This is a great opportunity for someone who is passionate about social media trends, creator partnerships, and Asian consumer products.

Job Responsibilities

- Identify and research potential Xiaohongshu (RED) influencers (KOLs/KOCs) in the Canada market
- Reach out to influencers and manage creator communication, relationships, and collaborations
- Coordinate influencer campaign logistics, including content briefs, posting timelines, approvals, and deliverables
- Track campaign performance and compile basic reports, insights, and recommendations
- Stay up to date with social media trends, emerging content formats, and Xiaohongshu platform updates
- Monitor influencer content and ensure alignment with campaign objectives, brand standards, and guidelines
- Support influencer marketing campaigns for the U.S. market when needed
- Manage community engagement by responding to user comments and messages on Yami’s Xiaohongshu official account
- Support the planning, creation, scheduling, and publishing of content across Yami’s social media platforms
- Assist with day-to-day social media account management, content coordination, and campaign execution
- Monitor social media performance, audience engagement, competitor activity, and relevant market trends
- Assist with general social media marketing initiatives related to creator collaborations, brand awareness, and audience growth
- Assist and participate in offline marketing events, including community events, pop-ups, promotional activities, and other brand activations
- Coordinate event-related materials, vendors, creators, content, and promotional support as needed




- Support other marketing projects and assignments based on business needs

Qualifications & Requirements

- Graduate or undergraduate with Marketing or related major(s)
- Fluent in Chinese and English (both written and spoken)
- 1 year experience and above in social media, influencer marketing, and digital trend
- Familiar with Xiaohongshu (RED) and its creator ecosystem
- Excellent communication and relationship-building skills
- Strong organizational skills and ability to manage multiple tasks
- Able to adapt quickly and handle changing priorities
- Knowledge or interest in Asian culture, lifestyle products, and consumer trends
- Experience with influencer outreach or social media marketing is a plus

Advantages & Compensation:

- Extended Health, Dental & Vision Benefits
- Paid Vacation, Statutory Holidays, and Sick Leave

- Employee discount

- Coffee and snacks
- CAN $24-34 Hourly
- Toronto, ON L3R 7T4

Compensation Transparency:Final salary offers are determined based on a variety of factors, including the candidate’s specialized experience, skill set, and existing professional network in the local market.

Accessibility & Inclusion: Yami is an equal opportunity employer committed to diversity. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code, Yami will provide accommodation to applicants with disabilities throughout the recruitment, selection, and/or assessment process. If selected to participate, please inform our team of the nature of any accommodation(s) that you may require.

AI Disclosure & Transparency: All final hiring decisions, interviews, and candidate evaluations are conducted by our human recruitment team. We ensure that our use of technology supports, rather than replaces, fair and equitable human judgment.

Work Authorization: Applicants must be legally authorized to work in Canada at the time of application. Yami does not provide visa sponsorship or relocation assistance for this position.

Only those selected for an interview will be contacted.

📌 Marketing Specialist– Canada Market (Markham)
🏢 yami]
📍 Markham