About The Role Our client is seeking a skilled and analytical Paid Search (PPC) Specialist to manage and optimize their advertising campaigns in Gatineau . This role is essential for driving targeted traffic and conversions through pay-per-click advertising platforms.
You will be responsible for campaign strategy, development, budget management, and performance analysis across Google Ads, Bing Ads, and other relevant platforms. This is an excellent opportunity for a data-oriented marketer to make a significant impact on lead generation and customer acquisition in a dedicated office setting.
Key Responsibilities Develop, implement, and manage highly effective PPC campaigns across various search engines and social media platforms. Conduct thorough keyword research, audience targeting, and bid management to maximize campaign performance and ROI. Create compelling ad copy and landing pages optimized for conversion.
Monitor campaign performance daily, analyze data, and provide regular reports with actionable insights for optimization.
Manage advertising budgets effectively, ensuring spend aligns with campaign goals and efficiency targets.
Requirements Proven experience as a PPC Specialist or similar role, with a strong track record of successful paid search campaigns. In-depth knowledge of Google Ads, Bing Ads, and other major PPC platforms. Proficiency in keyword research, bid management strategies, and campaign optimization techniques.
Experience with landing page optimization and A/B testing. Strong analytical skills and the ability to interpret complex data to drive strategic decisions.
Benefits Competitive salary and performance-based incentives. Comprehensive health, dental, and vision insurance. Opportunities for continuous learning and skilled certifications. A collaborative and results-focused team environment in Gatineau . Generous paid time off and holiday schedule.