Elevate your career at GS1 Canada as a Product Marketing Manager in Toronto. This hybrid role will focus on strategic marketing, product positioning, and driving customer adoption. As a key team member, you will develop go-to-market strategies that elevate assigned products across the portfolio.

It is essential to partner with Product Management while creating engaging narratives that highlight customer value. Reporting to the Marketing Director, you will ensure effective market positioning aligned with business goals through collaboration. Key Responsibilities:

- Develop product marketing strategies to enhance growth and adoption
- Lead product positioning and customer narratives
- Partner with Product Management on product roadmaps




- Plan go-to-market strategies for launches and enhancements
- Monitor market trends and product performance

Requirements:

- 5+ years in product marketing or related discipline
- Proven experience in developing messaging and strategies
- Strong understanding of product marketing principles
- Experience managing cross-functional product launches
- Ability to translate complex features into customer advantages

Contribute your expertise in product marketing and strategy to strengthen GS1 Canada's market presence.

📌 Product Marketing Manager in Toronto
🏢 GS1 Canada
📍 Toronto