Regional Director of Sales & Marketing for soon to open Hotels

We are seeking an experienced Regional Director of Sales & Marketing to overseeing and execute a multi-property marketing strategy for Pinnacle Internationals soon to open Le Meridien and Element hotels in Richmond BC, Toronto ON, and San Diego CA. This is a rare opportunity to be part our team and to lead the building of the business pre/post opening and bringing a new hospitality destination to life.

About The Role:

The Regional Director of Sales & Marketing will play a key role in launching new hotel properties by developing and executing pre-opening sales strategies and marketing plans. This position will work closely with corporate teams, property leaders, and third-party vendors to build brand awareness, generate demand, and ensure a seamless entry into the market. The role will provide strategic leadership and hands-on support to property-level Sales & Marketing teams.

- Develop and implement comprehensive pre-opening sales and marketing strategies for new hotel openings across the assigned region.
- Generate early awareness and bookings through local business development, event partnerships, and outreach to key accounts.
- Build and manage a pre-opening timeline for marketing deliverables, sales activities, pre-selling, digital presence, and collateral development. (brochures, brand collateral, radio, advertising).
- Lead market research and competitive analysis to inform pricing, positioning, and promotional tactics.
- Manage local marketing activations including seasonal promotions, grand openings, and community partnerships.
- Collaborate with revenue management on opening rate strategy and forecasting.




- Work closely with property-level leadership to train on brand standards, sales messaging, and marketing tools.
- Prepare monthly reports on pre-opening progress, KPIs, and ROMI (Return on Marketing Investment).
- Support transition of responsibilities to on-site Sales & Marketing team post-opening.
- Partner with the sales team to support demand generation, group business, and event marketing strategies.
- Work with Marketing managers to develop website content, social media, email marketing, and digital advertising.
- Ensure brand compliance across all materials while tailoring messaging to reflect each property’s voice and audience.
- Develop marketing strategies and promotions for onsite restaurants in conjunction with F&B; team.

Requirements:

- Bachelor’s degree in Marketing, Hospitality, Communications, or related field an asset.
- 7+ years of progressive marketing experience at branded properties in the hospitality industry, multi-property or regional oversight an asset.
- Strong understanding of hotel marketing, distribution channels, and revenue-driving tactics.
- Experience with digital marketing platforms, content management systems, CRM tools, and OTA strategies.
- Creative thinker with data-driven decision-making capabilities.
- Excellent leadership, communication, and collaboration skills.

What We Offer: · Competitive salary + performance bonuses

· Opportunity to build and lead your own team

· A collaborative ownership group with a clear long-term vision

· Creative input on marketing, strategies and vision

Job Type: Full time

Pay: From $100,000.00 per year

Benefits

- Dental care
- Extended health care
- On-site parking

Experience:
- Sales: 5 years (required)

Location:
- Vancouver, BC V6B 2W6 (required)

Work Location: In person

📌 Regional Director of Sales & Marketing (Vancouver)
🏢 Pinnacle International
📍 Vancouver