Martal Group is a business development and sales-as-a-service company. We partner with B2B technology and services companies to build and run their outbound sales motion, from first outreach through to signed, retained clients, so they get enterprise-grade go-to-market execution without building an internal sales org from scratch.
About the Role
We're hiring a Sales Development Representative to run outbound prospecting and meeting-booking for our clients' target accounts. You'll work from supplied and jointly-built prospect lists and messaging, and your job is easy to state and hard to do well: start real conversations and book meetings that our Account Executives can actually work.
What You'll Do
- Run outbound email sequences across assigned prospect lists, in compliance with CASL and applicable law
- Make outbound calls and run dial sequences against your book
- Send LinkedIn connection requests, follow-ups, and messaging sequences
- Personalize supplied messaging templates by persona, not just merge fields
- Run account-based outreach where directed by leadership
- Qualify inbound and outbound interest and book meetings for your assigned Account Executive
- Keep the CRM clean and accurate, and report on your own pipeline and KPIs
- Work closely with your assigned AE to make sure the meetings you book actually get accepted and worked
What You'll Bring
- Prior SDR, BDR, or outbound sales experience preferred; strong communicators early in their sales career will also be considered
- Excellent written and verbal communication skills
- Comfort with high-volume daily outbound activity and a coachable, resilient mindset
- Based in Canada
Compensation Base salary plus uncapped commission. You earn commission on every booked meeting your Account Executive accepts, with meetings on our clients' highest-priority strategic accounts paying a premium on top. There's no ceiling on the commission side: the more volume and the more strategic meetings you book in a month, the higher your payout rate climbs.
📌 Sales Development Representative (SDR) (Ontario)
🏢 Martal Group
📍 Ontario
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