- Serving as a Canadian Banking’s (CB’s) “Centre of Expertise” and support revenue generation and operational effectiveness through client treatment and direct marketing activities and ensures good client experience through alignment of clients to the marketing strategies and channels
- Manage the data required for the business partners to meet their business and financial imperatives
- Deliver complete, accurate and thorough marketing campaign, channel and/or client offer optimization that helps the business meet their imperatives
- Support the execution of marketing strategies to ensure efforts meet optimization and analysis requirements
- Act as Subject Matter Expert on relevant Data sources, Channels, and campaign design and execution standards
Must have skills:
- 5+ years specialty expertise - database / relationship marketing, use of analytical tools, data mining
- Experience with various data housing environments (e.g. Teradata, Unix, DataLake, cloud)
- Ability to function in a rapidly changing environment and reset priorities
- Highly organized and extremely detail oriented with continuous attention to detail and quality
- Ability to work steadily and accurately under pressure, especially during peak periods
- Time management
- Ability to breakdown problems into smaller pieces, think critically and communicate complex information
Nice to have skills:
- Experienced in financial services, including understanding of marketing fundamentals
- Strong desire to learn new tools and try new concepts that evolve and optimize current processes
- Easily develop and convey thoughtful and insightful explanations
- Facilitation
Mindlance is an equal opportunity employer. We are committed to inclusive, equitable, barrier-free recruitment and selection processes, and work workplace in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). We will be happy to work with applicants requesting accommodation at any stage of the hiring process. “We use AI in our Hiring processes”