Senior Copy Writer, Brand Marketing Date Posted: 09/04/2026 Faculty/Division: Office of the Vice President, Communications Department: Office of the Vice President, Communications University of Toronto Communications (UTC)is focused on promoting,enhancingand protectingU of T's brand and reputation by sharing theUniversity's strengths,achievementsand impact with the world. Ouraward-winningteam of marketing and communications professionals provides strategic communications counsel, brandstrategyand marketing communicationsexpertiseto theUniversity's three campuses. UTC strengthens U of T's brand and reputation through compelling marketing and communication campaigns, prize-winning publications, expert media pitching, proactive issues management and best-in-class social media.

As Senior Copy

Writer, Brand Marketing, you will help define how those stories are told. Working as part of the Brand Hub team at UTC, you will bring senior-level creative thinking, exceptional writing and a strong understanding of brand to some of the University's most visible marketing and communications initiatives. As a strong conceptual copywriter with a deep love for knowledge and ideas, you will help us translate academic research and institutional priorities into clear, compelling narratives that capture attention and build connection.

You will work on integrated brand campaigns and related projects across social, print and digital channels. Working within a highly collaborative and fast-paced environment, youwill help uncover the best ideas and angles for storytelling and help explore current ways of communicating U of T's value and impact to our community, our supporters and the public. As a seasoned creative professional, you will have the opportunity to tell compelling stories about the people,



ideas and discoveries shaping our world-while helping define the voice of one of the world's leading universities.

Planning and developing an integrated multi-channel communications strategy independently. Developing creative ideas, positioning and content for marketing campaigns and/or promotional materials. Writing and editing copy and content to advance communications objectives.

Helping develop and maintain guidelines, tools and assets for the university’s brand portal. Interpreting highly complex market data to determine trends, inform decision making and ensure alignment with strategic goals. Implementing marketing project plans.

Bachelor's Degree or acceptable combination of equivalent experience. Six to seven years experience in brand marketing and copywriting.

Experience with developing creative strategies and concepts.

Experience with crafting compelling content for print, digital, social, direct, and events.

Experience with long and short copy, content editing and video scripts.

Experience and proficiency with digital communications platforms and social media.

Experience with assessing creative work and providing strategic advice on messaging and content. Strong interpersonal, organizational, and communication skills are essential, as is the ability to interact with all levels of academic and administrative staff.

Computer literacy: Microsoft Office,



Adobe Creative Suite. Exceptional writing and copy-editing skills. Strong presentation skills with experience pitching creative ideas succinctly. Solid understanding of web design and web content strategy. Solid knowledge of brand positioning, the creative process, and the importance of strategy.

Schedule: Full-Time NOTE: This is an eighteen (18) month term position.

Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol. Communication/Media/Public Relations Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.

Diversity Statement The

University of Toronto embraces Diversity and is building a culture of belonging that increases our capacity to effectively address and serve the interests of our global community. We strongly encourage applications from Indigenous Peoples, Black and racialized persons, women, persons with disabilities, and people of diverse sexual and gender identities. We value applicants who have demonstrated a commitment to equity, diversity and inclusion and recognize that diverse perspectives, experiences, and expertise are essential to strengthening our academic mission.

The University is committed to the principles of the Accessibility for Ontarians with Disabilities Act (AODA). As such, we strive to make our recruitment, assessment and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities.

📌 Senior Copy Writer, Brand Marketing (Toronto)
🏢 University of Toronto
📍 Toronto