Who you are

- 6+ years of experience managing paid social campaigns, with at least 3 years focused on subscription or D2C products

- Proven track record of scaling social advertising spend efficiently while maintaining or improving LTV:CAC

- Deep expertise in Meta Ads Manager, TikTok Ads, and Reddit Ads platforms, including structured testing across bidding, creative, and audience

- Strong understanding of conversion optimization, audience targeting, and creative testing methodologies

- Experience with attribution models and incrementality testing; able to pressure-test data and validate what actually drove performance before scaling

- In-depth understanding of automated bid strategies with experience optimizing toward CPA or ROAS goals

- Comfortable using AI tools in your day-to-day workflow (Ex: for creative concepting, performance analysis, or experimentation) and genuinely curious about how emerging tools change what's possible

- Excellent analytical skills with proficiency in data visualization tools

- Track record of cross-functional collaboration and stakeholder management

- Experience marketing subscription products or digital content services

- Google Tag Manager experience
- Familiarity with mobile app marketing and app store optimization

- Familiarity and eagerness to work with AI tools

What the job involves

- We're seeking an experienced Senior Paid Social Manager to join our performance marketing team, focusing on scaling our presence across Meta, TikTok, Reddit, and exploring other emerging social platforms

- This role will be instrumental in driving user acquisition for our Everand and Fable products through social advertising strategies

- Own and optimize paid social advertising budgets across Meta, TikTok, Reddit, and other social platforms for web and mobile app campaigns





- Develop and execute paid social strategies aligned with our growth objectives and brand guidelines

- Build and maintain sophisticated audience targeting frameworks, sustaining results through platform shifts and creative fatigue

- Design and execute structured testing plans across bidding models, creative formats, and audience strategies; produce durable test plans and playbooks the team can reuse

- Collaborate with Creative to develop high-performing ad content, influencing briefs with performance data

- Leverage AI tools to accelerate experimentation and creative iteration. Ex: concept generation, dynamic creative optimization (DCO), and performance prediction to expand test velocity

- Lead learning reviews and document test results so insights are actionable and built into future planning cycles

- Partner with Product and Engineering to identify landing page friction points, propose A/B test hypotheses, and own a CRO testing roadmap across landing pages

- Analyze funnel performance from ad click through to subscription activation, connecting paid media inputs to downstream conversion outcomes

- Partner with data science to develop attribution models, incrementality tests, and LTV signaling pipelines

- Own regular analytics and reporting; effectively communicate performance, wins, and challenges to stakeholders

Perks

- Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees

- 12 weeks paid parental leave

- Short-term/long-term disability plans

- 401k/RSP matching

- Tuition Reimbursement
- Learning &
- Development programs

- Quarterly stipend for Wellness, Connectivity &

- Comfort

- Mental Health support & resources

- Free subscription to Scribd + gift memberships for friends & family

- Referral Bonuses

- Book Benefit

- Sabbaticals

- Company wide events

- Team engagement budgets
- Vacation &

- Personal Days

- Paid Holidays (+ winter break)

- Flexible Sick Time

- Volunteer Day
- Company-wide Diversity, Equity, &

- Inclusion programs

📌 Senior Paid Social Manager (Toronto)
🏢 Scribd
📍 Toronto