Who you are

- You have a proven track record of 7+ years owning organic social for a recognized brand, with experience building and growing engaged audiences

- You bring deep expertise across LinkedIn, Instagram, and YouTube, particularly LinkedIn and content for professional audiences

- You’re equally comfortable with strategy and hands-on execution, moving seamlessly from big-picture thinking to bringing ideas to life

- You’re data-driven, using social performance and audience insights to inform content, formats, and strategy

- You’re a strong cross-functional collaborator who thrives in rapid-paced environments, stays close to internet culture and trends, and can translate them into relevant, brand-appropriate content

- This role is open to applicants based in the following locations: AZ, CA, CT, FL, GA, IL, MA, MI, NH, NJ, NY, NC, OH, PA, TN, TX, UT, WA or Ontario and British Columbia, Canada

What the job involves

- As Senior Social Media Manager, you’ll help shape how MasterClass shows up across social, with a particular focus on bringing MasterClass Certificates to life for professional audiences

- You’ll own the end-to-end organic social strategy and execution for Certificates—from campaign kickoff and creative development through launch, optimization, and ongoing storytelling—while also contributing to evergreen and broader brand social initiatives

- This is a highly collaborative and hands-on role for someone who loves moving between big-picture strategy and execution

- You’ll partner closely with Creative, Marketing, GTM, and cross-functional teams to build social programs that grow engaged audiences, strengthen the MasterClass brand, and turn performance insights into smarter content

- You’ll also have the opportunity to help define how we use AI to evolve our social workflows and creative process as the business grows

- Own the end-to-end organic social strategy and execution for MasterClass,



from campaign kickoff and content development through launch, publishing, and optimization

- Develop and manage social content primarily across LinkedIn, Instagram, and YouTube, tailoring creative and storytelling to each platform and audience

- Partner closely with Creative, Marketing, GTM, and other cross-functional teams to develop compelling social concepts and ensure social is integrated throughout campaign planning and execution

- Use social performance data and audience insights to continuously refine content, formats, and channel strategy, clearly communicating learnings and recommendations to stakeholders

- Contribute to evergreen and ad-hoc MasterClass social initiatives while helping develop AI-enabled frameworks and workflows that make our social organization more creative, effective, and efficient

Benefits

- Health & Wellness: Premium medical, dental, and vision insurance plans for you and your family. OneMedical and Peloton subscriptions. Access to Modern Health and Included Health for additional well-being and expert medical care

- Paid Time Off: Take the time you need when you need it. Company-wide winter and summer recharge breaks and half-day Fridays

- Equity: In addition to a competitive base salary, our equity plans allow employees to share in the success of the company

- Unique Perks: Quarterly flex dollars for whatever you need, cell phone and internet stipends, lunch on Tuesdays for those in-office, and the occasional instructor drop in

- Family Planning: Competitive parental leave programs for both birthing and non-birthing parents. Leave administration with Cocoon. Fertility support through Carrot

- Learning & Development: We are a learning company after all! Full access to MasterClass courses and the opportunity to gift memberships to loved ones. Personal development dollars are provided every 6 months for things like career coaching or books

- Charitable Giveback: Company charity matching and paid days off to volunteer in your community

📌 Senior Social Media Manager (Canada)
🏢 MasterClass
📍 Canada