SOCIAL MEDIA & CONTENT COORDINATOR

Content • Culture • Events • Customer Experience

Lethbridge Toyota

First things first: you need to be good at creating social content.

If you can shoot and edit a great Reel, understand what makes people stop scrolling, and aren’t afraid to get in front of the camera — keep reading.

We’re looking for someone creative, social, organized and willing to jump into just about anything.

See a cool new vehicle? Make a Reel.

Customer picking up their first Toyota? Grab a photo.

Staff doing something hilarious? There’s probably content there.

Big community event this weekend? You’re helping make it happen.

Reception needs a hand? Jump in.

This is a little bit marketing, a little bit admin, a lot of people — and definitely not a sit-at-your-desk-all-day job.

WHAT YOU’LL DO

- Create Reels, TikToks, photos and other social content
- Come up with ideas without waiting to be told what to post
- Shoot, edit and occasionally be the person on camera
- Get our staff involved and comfortable creating content
- Help make Lethbridge Toyota a fun, welcoming place for our customers and our team
- Help coordinate dealership promotions and community events
- Work with local vendors on event needs, signage, promotional materials, swag and giveaways
- Get pricing and help organize the details that make events and promotions happen
- Work with our marketing consultant on campaigns, email marketing, website content and advertising
- Help with reception, phones and greeting customers
- Handle some basic administrative processing and dealership support — we’ll train you on this
- Help with supplies and other day-to-day dealership needs
- Be one of those people who sees something that needs doing and gets it done

THE SCHEDULE

Full-time | Monday–Friday | 9:00 AM–6:00 PM Most days will be roughly 60% content, marketing & culture / 40% reception,



admin & dealership support.

You’ll generally spend the first part of the day focused on content and marketing, with regular reception coverage toward the end of the day, including 5:00–6:00 PM.

The exact mix will change depending on what’s happening. Some days an event, campaign or great content prospect takes priority. Other days, the team needs more support.

The expectation is flexibility — not watching the clock to see which “part” of your job you’re doing.

There may also be approximately one Saturday per month for dealership or community events.

YOU MIGHT BE OUR PERSON IF...

- You actually know how to create content — not just use social media
- You know your way around Instagram, TikTok, CapCut, Canva, Instagram Edits or similar tools
- You’re comfortable behind and in front of a camera
- You notice trends and think about how we could use them
- You bring ideas
- You like people
- You’re organized enough to turn ideas into actual work
- You’re willing to jump in when something needs to get done

You don’t necessarily need a marketing degree or a fancy resume. Talent, creativity, personality and initiative matter more to us.

THIS CAN GROW

You’ll get real-world experience with social media, video, advertising, email marketing, events, branding and a significant dealership marketing budget. As you develop, your voice gets bigger.

We want someone who can start by making great content and grow into someone who has a real say in what the Lethbridge Toyota brand looks, sounds and feels like.

SHOW US WHAT YOU’VE GOT

Send us your resume — but don’t stop there. Come and See us! Send us a Reel. A TikTok. A video. A photography page. A campaign. A school project. Something you made because you had an idea and decided to run with it.

If you want this job, show us you can create.

Hiring Managers- Logan Machacek, Assistant GM, Jennifer Lange, Controller

📌 SOCIAL MEDIA & CONTENT COORDINATOR (Lethbridge)
🏢 Lethbridge Toyota
📍 Lethbridge