Putting people first, every day BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a people-first culture with a high priority on your personal and professional growth.

The Social Media

Manager will lead the social media strategy and execution for BDO Canada's People & Digital Solutions (PDS) consumer business. This replacement role is responsible for elevating the PDS brand, amplifying thought leadership, increasing audience engagement, and supporting consumer awareness, consideration, engagement, and demand through strategic social media initiatives. Working closely with PDS Marketing, business leaders, subject matter experts, and external partners, the Social Media Manager will develop and execute content strategies that strengthen PDS's consumer presence across social platforms, with a primary focus on LinkedIn.

The successful candidate is both a strategic thinker and a hands-on executor who thrives in a fast-paced environment and has a passion for storytelling, analytics, and digital engagement.

Social Media

Strategy & Planning Develop and execute a comprehensive social media strategy aligned with PDS consumer growth objectives and marketing priorities. Build and manage annual and quarterly social media plans that support thought leadership, campaigns, events, consumer services, offers, and growth initiatives.

Content

Development & Channel Management Manage the PDS social media editorial calendar, publishing schedule, and day-to-day channel activity. Create, curate, and optimize compelling content, including thought leadership, videos, articles, consumer stories, educational content, service promotions, event content, and campaign assets. Partner with subject matter experts, service leaders, and consumer marketing partners to translate complex topics into clear, relatable, and consumer-relevant social content.

Ensure brand consistency, messaging alignment, quality, and adherence to firm standards across all social activity. Develop platform-native, mobile-first content tailored to consumer needs across the customer journey, from awareness and education through consideration and conversion. Support PDS leaders in strengthening their social presence and thought leadership profiles.

Develop social activation plans for priority campaigns, research, webinars, events, and strategic initiatives. Create scalable employee advocacy programs, tools, and guidance that encourage employees to engage with and share PDS content.

Community

Management & Social Engagement Monitor social channels and actively manage audience engagement in a timely and professional manner. Monitor brand sentiment and emerging issues, escalating risks as appropriate. Analytics & Performance Optimization Establish KPIs and reporting frameworks to measure the effectiveness of social media activity.

Analyze channel, content, campaign, and audience performance to identify insights and optimization opportunities. Provide clear reporting and actionable recommendations to marketing and PDS stakeholders.



Use data and social listening insights to continuously improve content, engagement, and channel strategies.

Track consumer-focused outcomes such as qualified traffic, inquiries, registrations, leads, and conversion signals in partnership with digital and analytics teams. Apply testing and learning to optimize creative, messaging, calls to action, audience segments, and consumer journeys. Partner closely with PDS Marketing, service leaders, subject matter experts, communications, digital, web, CRM, and client experience teams, and other internal stakeholders to support integrated initiatives.

Collaborate with external agencies, creative partners, platform representatives, and vendors as required. Support the social promotion of PDS events, webinars, publications, awards, consumer services, offers, acquisition campaigns, and growth priorities. Provide practical social media guidance, best practices, and enablement to PDS stakeholders. clients describe you as positive, professional, collaborative, and someone who delivers high-quality work You identify, recommend, and are focused on effective service delivery to your clients You share in an inclusive and engaging work environment that develops, retains, and attracts talent You actively participate in the adoption of digital tools and strategies to drive an innovative workplace You grow your expertise through learning and professional development Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.

Five or more years of progressive experience in social media marketing, digital marketing, communications, or content strategy.

Experience developing and executing B2C social media strategies;

experience in consumer services, financial services, wellness, education, retail, or other customer-focused environments is an asset. Demonstrated experience managing consumer-focused organic social programs; exposure to paid social, employee advocacy, and agency or vendor management is an asset. Deep understanding of LinkedIn and other relevant social platforms, including channel best practices, content formats, and emerging trends.

Excellent storytelling, copywriting, editing, and content development skills, with the ability to make complex topics accessible and engaging.

Experience with social media publishing, listening, analytics, and reporting tools. Strong analytical mindset and the ability to turn performance data into clear insights and practical recommendations. Excellent stakeholder management, collaboration, and relationship-building skills.

Strong project management, organization, judgment, and attention to detail. Ability to manage multiple priorities and deliver high-quality work in a fast-moving, collaborative environment. Growth in relevant audience reach and engagement across PDS social activity.

Consistent, high-quality execution of social campaigns supporting PDS consumer growth priorities.



Data-driven optimization and measurable contribution to consumer marketing and growth objectives. Strong collaboration and trusted partnerships with cross-functional stakeholders, service leaders, and subject matter experts.

This recognition is a milestone we’re thrilled to add to our collection of awards for both experienced and student talent experiences. At BDO, our people experience is guided by three core pillars—Do work with genuine care, Do what matters with purpose, and Do what’s next - shaping how we support our people, serve our clients, and grow together. We help you become a better skilled within our services, industries, and markets with extensive opportunities for learning and development.

We support your achievement of personal goals outside of the office and making an impact on your community. We encourage innovation and forward thinking, empowering you to embrace what’s next and help shape the future of our firm. Where company meets community.

BDO is actively involved in our communities by supporting local charity initiatives. We support staff with local and national events where you will be given the opportunity to contribute to your community. We pay for performance with competitive total cash compensation that recognizes and rewards your contribution.

We provide comprehensive benefits from day one, and a flexible personal time off policy. We’re committed to supporting your overall wellbeing and provide reimbursement for wellness initiatives that fit your lifestyle. We provide comprehensive benefits from day one, and a flexible personal time off policy.

We’re committed to supporting your overall wellbeing and provide reimbursement for wellness initiatives that fit your lifestyle. We recognize and celebrate the unique experiences, identities, and perspectives that each of us bring – and that these experiences strengthen how we work together. All BDO personnel are expected to spend some of their time working in the office, at the client site, and virtually unless accommodations or alternative work arrangements are in place.

Our model is a blended approach designed to support the flexible needs of our people, the firm and our clients. It’s about creating work experiences that meet everyone’s needs and providing flexibility to adjust when, where and how we work to meet the expectations of our role. It reflects our shared values and commitments and includes guiding principles to help us make ethical decisions and maintain trust with each other, our clients, and the public.

BDO may use artificial intelligence enabled tools to support certain aspects of the recruitment process. While these tools assist our teams, our use of AI does not replace human decision making, and all employment-related outcomes are made by BDO personnel. More information on BDO Canada’s Privacy Policy can be found here: Privacy Policy | BDO Canada When it comes to our people, we believe in helping you unlock possibilities, build your passions, and grow your competitive edge.

We foster inclusive ways to thinking and celebrate diversity among all contributors. We respect each other, do all things with integrity, and support our people to be their most authentic selves. #

📌 Social Media Manager, Content (Montreal)
🏢 BDO Canada
📍 Montreal