Elevate your career as a Marketing Automation Specialist at SOTI in Mississauga, Canada. This hybrid role focuses on campaign execution and marketing automation tools like Pardot and Salesforce. In this hands-on position, you will be integral to the Demand Generation team, responsible for building and launching automated marketing workflows.
Your expertise in executing email campaigns, managing lead nurture flows, and A/B testing will directly contribute to impactful marketing strategies. Working collaboratively with the marketing team, you’ll translate campaign plans into measurable programs. Key Responsibilities:
- Build automated workflows in Pardot and execute drip campaigns
- Manage email campaign setup, testing, and scheduling
- Conduct A/B testing for emails and landing pages
- Oversee webinar execution and related performance tracking
- Generate insightful reports on campaign performance
Requirements:
- 1-2 years in email marketing or automation
- Experience with Pardot and Salesforce CRM
- Robust data analysis capabilities
- Proficient in HTML/CSS for email creation
- Knowledge of email compliance best practices
Make an impact at SOTI while driving marketing innovation and effectiveness!