Trade Show Sales Manager

Express Heat Therapy Inc. — Scarborough, ON

Pay: $60,000 per year, plus discretionary performance bonus

Job type: Full-time, permanent, salaried

Work location: In person — trade show venues across Canada, the majority in Ontario; company office in Scarborough during the off-season

Are you a hands-on leader who thrives in a fast-paced, customer-facing environment? Express Heat Therapy is looking for a Trade Show Sales Manager to run our booth operations across a full calendar of consumer shows and to build the team and systems behind them during the off-season.

How the year works

- Trade show season (January–April, June–November): You're on site managing our booth at each show — setup, staffing, daily operations, sales performance, teardown. Most shows are 2–3-day weekend events, with several 10–18 day shows through the year, including the CNE. Shows run on weekends, evenings and holidays, with out-of-town travel across Canada (Ottawa, Alberta and other markets), though the majority are in Ontario. A company vehicle is provided for all work-related travel.
- Off-season (May and December): You're in our Scarborough office Monday to Friday, planning the next season, refining booth design and sales process, building training materials, and recruiting and developing the trade show team.

What you'll do

- Plan and coordinate our participation in each trade show, including scheduling, logistics, staffing and organizer compliance
- Lead a booth team of 2–6 sales reps: schedule, coach, set standards and hold the team accountable for sales targets
- Learn and master our sales process, product demonstrations and customer approach, and lead by example on the sales floor
- Train and coach sales reps on product knowledge, demonstrations, customer engagement, objection handling and closing sales




- Identify where each team member can improve and provide hands-on coaching throughout every show to strengthen individual and overall booth performance
- Perform booth setup and teardown at every show, including transporting inventory and displays to and from the venue
- Keep the booth stocked, presentable and running; resolve operational issues and customer escalations on the spot
- Account for inventory, cash floats and point-of-sale transactions; complete end-of-day and end-of-show reporting
- Research and recommend shows for the upcoming season and manage the show calendar and budget
- Develop trade show strategy, operating procedures and training; recruit, onboard and develop staff

What we're looking for

- 2–3 years in a busy management role (retail, restaurant/bar, events, or similar)
- Coachable, eager to learn, and quick to adapt — this is essential
- Proven ability to lead a team and stay composed under pressure
- Strong communication and customer service skills; quick, sound decision-making
- Reliable and accountable — available for every show on the calendar, including weekends and holidays
- Comfortable with the physical side of the job: setup, teardown, loading and unloading
- Valid driver's license and passport required
- Clean driver's abstract
- Sales experience is recommended but not mandatory

What we offer

- $60,000 annual salary, paid semi-monthly
- Discretionary bonus based on performance
- Company vehicle for work-related travel; travel and accommodation covered for out-of-town shows
- Two weeks' paid vacation
- On-site parking and store discount
- A growing operation with real room to expand the trade show program and your role within it

Reports to: Director of Trade Show Operations Ready to run the show? Apply to join our team.

Pay: $60,000.00 per year

Perks

- On-site parking

Work Location: In person

📌 Tradeshow Manager (Scarborough)
🏢 Express Heat Therapy
📍 Scarborough