Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We’re looking for a Vice President, Creator Marketing – Brand to lead and grow our Creator Marketing business in Canada, with a primary focus on consumer brands, including CPG, Food &

• Beverage and other lifestyle-driven categories, while contributing to the strategic expansion of our Creator Marketing offering across North America. Reporting into the Head of Creator, North America, this role is ideal for a senior creator marketing leader who understands how creators shape culture, influence consumer behavior, and build brand relevance. You will combine strategic client leadership, deep creator expertise, cultural fluency, and commercial acumen to develop programs that earn attention and deliver measurable business outcomes. As a key leader within Edelman’s North American Creator Marketing practice, you’ll oversee a significant portfolio of Brand clients, lead high-performing teams, and partner closely with integrated, regional, and global stakeholders to deliver best‑in‑class creator solutions. You’ll also play a critical role in new business development, thought leadership, capability building, and identifying new opportunities for brands to participate meaningfully in creator‑led culture. Lead a portfolio of Brand clients in Canada, with particular focus on CPG, Food &

• Beverage and consumer‑facing categories, delivering strategic, insight‑led creator marketing programs that drive brand and business impact. Serve as a senior strategic advisor to clients, building trusted relationships and helping senior marketers navigate the rapidly evolving creator and social landscape. Develop creator strategies rooted in consumer insight, culture, audience behavior and brand objectives, translating those strategies into breakthrough creative and creator‑led programs.



Oversee the development and execution of integrated creator campaigns spanning social, digital, experiential, earned media, commerce and paid amplification. Identify opportunities for brands to move beyond transactional influencer partnerships toward long‑term creator relationships, communities, cultural platforms and creator‑led brand building. Contribute to the growth and evolution of Edelman’s Creator Marketing business across Canada and North America, including new offerings, capabilities and revenue streams. Collaborate closely with Strategy, Creative, Earned, Social, Digital, Media and other integrated teams to embed creators throughout the broader communications and marketing mix. Lead, mentor and inspire high‑performing teams, fostering a culture of collaboration, inclusion, creative ambition and excellence. Drive operational rigor, process improvement and best practices within the Creator Marketing discipline. Play a leadership role in new business development, including pitches, proposals, prospecting and organic account growth. A proven creator marketing leader with a strong track record of building culturally relevant programs for major consumer brands. Deeply knowledgeable about CPG, Food &

• Beverage and/or adjacent consumer categories, with an understanding of how creators influence awareness, consideration, trial, loyalty and advocacy. A trusted senior client partner who listens deeply, challenges constructively and can translate business and brand challenges into compelling creator strategies. Culturally fluent, with a strong instinct for emerging creators, communities, platforms, formats and behaviors. A strategic builder who can identify and develop current services, capabilities and ways of working within Creator Marketing.



A commercially minded leader who can spot opportunities, grow client relationships and help convert great work into sustainable business growth. A generous mentor and role model who invests in talent and develops the next generation of creator marketing leaders. 10+ years of relevant experience in creator/influencer marketing, communications, social, digital marketing or related fields. ~ Bachelor’s degree or equivalent work experience. Demonstrated success leading creator marketing strategies for major consumer brands, ideally within CPG, Food &

• Beverage and/or adjacent lifestyle categories. Deep expertise in creator partnerships, content strategy, cultural strategy and ROI‑driven campaign development. Strong understanding of creator‑led brand building and the role creators can play across the consumer journey and broader marketing mix. Strong track record of growing business, including new business development and organic account expansion. Demonstrated pulse on creator marketing trends, platform innovation, consumer culture and emerging talent. 130,000 - $180,000 CAD per year It started with one man’s passion to make an impact through stories… Diversity, equity, inclusion, and belonging (DEIB) transform our colleagues, our clients, and our communities, and propel us forward as a company. Each day and on each project, we strive to ensure that our colleagues feel a sense of true inclusion and belonging and can bring their best to their work— taking action and shaping impactful moments and movements within our company, on behalf of our clients, and within communities around the globe. We grow our people We invite and celebrate differences Our reputation is our brand We’re global, yet local We offer more than just a career – we offer a place to grow, make a meaningful impact, and help drive change alongside some of the brightest minds in the industry. Join our talent community to receive the latest DJE Holdings news and content, and to be notified when job openings match your skills and experience. #

📌 VP, Creator Marketing (CPG/Food & Beverage) (Toronto)
🏢 CA001 Edelman PR Worldwide Canada In
📍 Toronto