Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses.Relay is scaling quick, and winning top talent is the fuel that keeps us moving. As our first-ever Talent Attractor, you will build and own the top of the recruiting funnel the same way elite go-to-market teams build pipeline: by creating demand, telling a compelling story, and systematically converting interest into action.This role sits at the intersection of recruiting, demand generation, and outbound GTM. You will treat talent as a market, roles as products, and sourcing as a growth engine. Your job is not to wait for applicants. It is to proactively generate awareness, interest,



and intent among high-caliber talent, long before they enter an interview process.You will research markets, design outbound campaigns, test channels, and optimize conversion at every stage; from first touch to recruiter handoff. This is not an administrative sourcing role. It is a high-ownership, metrics-driven function built for someone who thrives on experimentation, urgency, and visible impact.If you are energized by building pipelines from scratch, thinking like a marketer, and seeing your work directly translate into hires, this role is foundational to Relay’s growth.What You’ll Be DoingTalent Demand Generation: Own talent as a demand funnel: identify target personas, priority markets, and talent segments aligned to Relay’s hiring roadmap. Build repeatable, scalable talent pipelines the way GTM teams build

📌 Talent Attractor (Toronto)
🏢 Better Tomorrow Ventures
📍 Toronto