The Senior Analyst will have experience working with marketing databases and building and automating complex direct marketing campaigns that drive the business forward.Working with Leads Management, responsibilities include implementing campaign data requirements developed by internal business partners, developing technical specifications, producing and quality-testing campaign data files, identifying and remediating issues along the campaign workflow, and managing relationships with stakeholders.This is a quick-paced environment that requires the ability to manage several campaign projects simultaneously. It is essential to have strong communication and project management skills. The Senior Analyst will develop a deep understanding of the campaign management tool and the content of the data warehouse. The right candidate must enjoy and excel at problem-solving, troubleshooting, and root cause analysis.What you will be doing:A.



Develop and execute direct to consumer campaigns:Review and analyze campaign business requirements and produce Technical Implementation PlansPrepare customer lists with campaign management toolset to meet the requirements of documented technical requirementsBuild potentially recurring campaigns with automation in mind and automate campaigns as requiredIdentify issues and make recommendations for campaign improvementManage project timelines and key deliverable datesEstablish a two-way working relationship with internal partners and proactively communicate project status updates to Campaign Production Manager, Leads Manager, Measurement Analysts and Product & Marketing business partnersConduct campaign technical audits and review data output to ensure accuracyB. Process managementSupport the lead generation cycle by monitoring file execution processes and ensure final output meets regulatory requirements, is complete and available for execution by internal systems and external vendorsEnsure campaign requirements have documented business partner approval prior to file development and execution.Make recommendations to streamline, enhance and improve overall operationsEngage in knowledge

📌 Campaign Analyst (Toronto)
🏢 Intelliswift - An LTTS
📍 Toronto