Lead customer loyalty initiatives at the Royal Canadian Mint as a Program Manager for the Masters Club. Drive customer engagement and retention through strategic program development.This hybrid role requires expertise in B2C marketing and a minimum of 7 years' experience. You will oversee the Masters Club program, focusing on customer lifetime value, engagement initiatives, and collaboration across various departments to enhance loyalty strategy.Key Responsibilities:Own strategy and evolution of Masters Club loyalty programLead member engagement initiatives and exclusive experiencesEnsure accurate governance of program rules and processesMonitor performance and provide actionable insights for improvementPartner with various teams to execute loyalty strategiesRequirements:Proficiency in English and FrenchUniversity degree in related fieldMinimum 7 years of B2C marketing experienceKnowledge of lifecycle marketing and customer data interpretationAbility to manage multiple priorities and adapt to changesMaximize customer retention and engagement by leveraging your loyalty program expertise at the Royal Canadian Mint.

📌 Program Manager For Masters Club Loyalty (Riviere-des-Prairies—Pointe-aux-Trembles)
🏢 Monnaie
📍 Riviere-des-Prairies—Pointe-aux-Trembles