31 Aug
|
Havas Creative Canada
|
Montreal
31 Aug
Havas Creative Canada
Montreal
Job Title: Strategy DirectorLocation: Montreal, QCThe roleStrategy at Havas Creative Canada sits at the center of everything. Part creative ignition, part strategic advisor to clients. We are looking for a Strategy Director who moves fluidly between brand strategy and creative strategy, as comfortable defining a positioning proposition as writing a brief that makes creative directors and clients lean forward. The role is also about being a senior advisor to our clients on marketing opportunities, bringing rigour, deep consumer understanding and cultural savviness.What you will doOwn the strategic planning process across our key agency accounts, crafting brand and campaign strategies sharp enough to close the wrong doors and open the right ones.Lead internal and client meetings, workshops,
and presentations.Build and defend strategic recommendations with senior clients.Lead or contribute to qualitative and quantitative research, from design through fielding and moderation.Build rich audience portraits, behaviors, attitudes, lifestyle, and category usage, that surface insights we can act on.Track cultural trends, channel shifts and competitive moves, and turn them into clear implications for the brand.Connect creative impact to business results as an expert in effectiveness and performance measurement.Build a solid command of the data behind each client's business.Build strong working relationships across creative,
📌 Strategy Director (Montreal)
🏢 Havas Creative Canada
📍 Montreal