Canadian Tire Corporation is seeking an Associate Content Program Manager based in Toronto, ON. The Programs Manager is responsible for establishing and executing omni-channel content marketing programs for CTC brands while creating a consistent and optimized customer journey.Working with channel owners in eCommerce, digital marketing, strategic marketing, brand marketing, print marketing, in-store marketing, and promo programs, this role develops high-performing content with a 'create once, publish everywhere' philosophy.ResponsibilitiesTranslate marketing objectives into results-driven, creative and inspiring omni-channel content that focuses on storytelling for the customerCollaborate with cross functional groups and continuously find cutting-edge ways to incorporate content across channels, ensuring a consistent customer journeyEstablish and manage project timelines and deliverables while providing stakeholders with project status updatesMeasure creative results through data,



providing insight and presenting reports to executives for larger creative campaignsExecute strategies from conception to market, leveraging all capabilities of the creative and production teams to launch content for all marketing and digital channels (paid and organic)Manage requests from internal clients, evaluate requirements, identify content opportunities, align on all channel requirements, develop internal omni-channel briefs, establish budgets, brief creative and production teamsChair and lead meetings to present creative to internal clients, advocate for creative work, build consensus around next steps, and communicate results post-meetingCollaborate closely with content Producers on project requirements and original video and photographyRequirementsUniversity education in business/commerce, marketing, or a related field5–10 years of experience in

📌 Associate Content Program Manager (Toronto)
🏢 Canadian Tire Corporation
📍 Toronto