This is a rare opportunity to step into a CMO seat at a growing, purpose-built brand that has earned credibility in one of the most passionate and loyal consumer communities in the world. Founded on the principles of performance, craft, and innovation, this company has spent nearly two decades building a dominant position in its category, growing from a challenger brand into a globally recognized and trusted name.The brand is at an inflection point. Distribution spans DTC, marketplace, and wholesale channels across global markets; with strong brand equity and a loyal customer base already in place. What's next is scale: expanding into adjacent categories and global markets, deepening customer relationships, and building the marketing infrastructure to support reliable global growth. The incoming CMO reports directly to the CEO, and will own the full marketing function across brand, performance, lifecycle, content, and creative; with the mandate to build and scale.The ideal candidate is a data-driven operator and strong cross-functional partner. This individual thrives in fast-paced, entrepreneurial environments and is motivated by building brands with purpose, performance credibility, and global growth potential.Key ResponsibilitiesBuild and Lead the Global Marketing Function:Own the end-to-end marketing organization, defining structure, capability, and ways of working across brand, content, performance, social, and CRMBuild and develop a high-performing team, establishing clear ownership, accountability, and execution standardsAct as a key member of the executive team,



contributing to company-wide growth strategy and cross-functional decision-makingBrand Strategy and Positioning:Define and evolve the company's global brand positioning across core and adjacent categoriesEnsure consistent brand expression across all customer touchpoints, from product launches to athlete partnershipsLead brand storytelling and drive cultural relevance with engaged, passionate communitiesPerformance Marketing, Analytics and Budget:Own customer acquisition strategy across paid and organic channels, including paid social, search, affiliates, and influencerOptimize CAC, ROAS, and channel efficiency while scaling new customer growth globallyOwn marketing measurement frameworks, dashboards, and reporting across acquisition, retention, and brand metricsManage the full marketing budget, balancing brand investment against performance spend with a clear focus on ROIDrive data-led decision-making and establish a culture of testing and continuous optimizationLifecycle and Retention Marketing:Own CRM strategy across email, SMS, and lifecycle automation, with a focus on segmentation, personalization, and retentionLead the customer loyalty programme and drive repeat purchase behaviour and LTV improvementPartner closely with eCommerce and data teams to ensure seamless integration between traffic, conversion, and retentionContent, Creative, and Community:Own content strategy across digital, social,



and brand channels and lead creative direction and asset developmentBuild a scalable content engine that serves both performance and brand objectivesDevelop and grow athlete and influencer ecosystems that authentically connect with the communityQualifications & Experience10+ years in senior marketing leadership, with a proven track record scaling premium consumer brands across DTC and omnichannel environments, ideally globallyDemonstrated ability to balance brand and performance marketing at a senior level, with fluency in both disciplinesExperience building and leading high-performing marketing teams in high-growth, entrepreneurial settingsDeep understanding of the full digital marketing ecosystem: paid, owned, and earned channelsStrong analytical mindset with hands-on familiarity with marketing measurement, attribution, and reportingExperience supporting global distribution across DTC, marketplace, and wholesale channelsGlobal market experience (EMEA, APAC, LATAM) is a strong assetFamiliarity with Shopify, Amazon, Klaviyo, and Okendo is a strong plusGenuine affinity for sport, performance, or premium lifestyle brands is a strong plusCommercially driven with the ability to translate brand investment into measurable business outcomesEqually solid in strategic thinking and hands-on execution; comfortable operating at both levels in a leaner organizationA builder by nature: drawn to creating structure, process, and capability where it doesn't yet existStrong cross-functional communicator who earns the trust of product, eCommerce, and executive stakeholdersData-literate and rigorous in approach, with the judgment to act decisively on imperfect informationAuthentic connection to community-driven, performance-oriented consumer culture

📌 Chief Marketing Officer (Toronto)
🏢 South End Partners
📍 Toronto